New HFI white paper – A conversation with Apala Lahiri Chavan
Is your organization expanding its reach into global markets? Do you need to have your website, product, or service tested in many different countries?
In this conversation, Apala presents her experiences and HFI's unique approach to Global Usability Testing.
In this white paper
- What to expect when testing in many countries.
- Surprises that can and do occur.
- How to avoid common mistakes.
- 5 factors that make global testing a world-class effort
- Future trends in international usability testing
Apala was responsible for starting up Human Factors International's UX consulting
operations across Asia (Mumbai, Bangalore, Pondicherry, Shanghai,
and Singapore) since joining HFI in 2000 as Managing Director – India and
Vice President – Asia. Apala is an award winning designer (International Audi
Design Award) and specializes in the area of Cross Cultural Innovation and
Design. Apala has taken on a new role recently in HFI as Chief Oracle and
Innovator.
Apala and her Contextual Innovation team have helped designers, marketers,
product managers, and ethnographers in Fortune 500 companies apply her
innovative techniques to develop exciting new concepts and products. She
systematically guides the ideation process to uncover subtle patterns in
ethnographic and market data to reveal the exciting breakthrough ideas that
can drive business and generate more revenue and profit on the one hand,
and improve quality of life for users on the other hand.
Recently, her focus has been on the emerging markets. She has co-edited a
book on this subject, Innovative Solutions: What Designers Need to Know For
Today's Emerging Markets.
Apala Lahiri Chavan, MA, MSc, CUA, CXA
Chief Oracle and Innovator
Human Factors International, Inc.
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