Are you persuading your customers to click?

Executive Director Spencer Gerrol demonstrates the power of PET design. Watch the video

Why PET design?
While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives.

In this course, you will learn advanced techniques to:

• Engage customers
• Persuade users to act
• Achieve measurable results

Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make decisions leading to conversion.

Invest in your career
Join the thousands of user experience professionals who already know that HFI training is one of the best investments you can make to enhance and advance your career.

New advanced certification
The PET design course is the first step toward HFI's new Certified Experience Analyst (CXA) certification track. Make the transition from being a classical usability analyst to becoming a complete user experience designer. (PET course fee will be applied toward the certification track.)

Is something missing in your usability training?
Why usability is no longer enough

Learn from the best
HFI has earned a reputation as the world’s most well respected user-experience design firm and is the leader in usability and user-centered design training.

Eric Schaffer's Blog on PET design
beyondusability.humanfactors.com