Improve customer retention, user satisfaction, and ROI metrics by thinking beyond usability
HFI's PET training is part of its Certified User Experience Analyst (CXA) program. Two courses focus on the concept of Persuasion, Emotion, and Trust:
How to Design for Persuasion, Emotion, and Trust
The PET Architect
PET Review – The review focuses on HFI's UX Reviews walk through your site or app based on personas and scenarios to assess and suggest improvements to your site using PET best practice and scorecards.
PET Scan – Similar to a usability test, HFI's UX testing and persuasion analysis gives structured feedback on both the can-do and the will-do aspects of your design.
PET Structure – Focusing on the data-gathering and research aspects of PET, HFI can help define your PET strategy and your customers' goals and needs. Once understood, your site can be designed to maximize its persuasiveness, emotional impact, and trustworthiness.
PET Design – Once the PET structure and strategy is defined, HFI's global team of UX experts can begin building. From wireframe to detailed design, our staff can build the most effective flows to make sure you complete your project on-time and with a strong ROI.
Contact us to speak with a PET expert in your area.