How to Design for Persuasion, Emotion, & Trust
(PET Design)
  A 3-day course  


Why PET Design?

While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives.

In this course, you will learn advanced techniques to motivate people to explore, discover, interact, and return to your website. Whether your site, application, or product is informational, functional, or transactional, PET Design teaches you how to influence people to make decisions leading to conversion. You'll learn how to:

  • Engage customers
  • Persuade users to act
  • Achieve measurable results


Invest in your career

Join the thousands of user experience professionals who already know that HFI training is one of the best investments you can make to enhance and advance your career.

Learn from the best

HFI has earned a reputation as the world’s most well respected user-experience design firm and is the leader in usability and user-centered design training.

Why Persuasive Design Should Be Your Next Skill Set – article in UX Magazine, June 11, 2011




PET Design training details (pdf)

"This is incredibly important work that, if done correctly, with proper diligence and ethics, can open up entirely new ways of thinking about business and web strategy. This course properly redefines what User Experience means.

"Organizations that do not adopt at least some of these principles will be left behind in very short order."

Richard Warnaka, Erie Insurance

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