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PET Design poster

We hope you enjoyed our video on persuasion design.

The animation has been captured in a small poster for your enjoyment. This is an 8.5 x 14 inch pdf file.

PET Design Poster   White paper

You can also receive a white paper on this topic called Beyond Usability: Designing for Persuasion, Emotion and Trust.

In this white paper, Dr. Schaffer offers a strategic overview of the science of persuasion, based on HFI's new PET Design methodology.

Learn how your company can apply research-based techniques to influence online behavior.


Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.

Get your poster & white paper now

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