Site MapUser Experience for a Better World Site MapUser Experience for a Better World We hope you enjoyed Susan Weinschenk's video on persuasion design.
The animation has been captured in a small poster for your enjoyment. This is an 8.5 x 14 inch pdf file.
You can also receive a white paper on this topic called Beyond Usability: Designing for Persuasion, Emotion and Trust.
In this white paper, Dr. Schaffer offers a strategic overview of the science of persuasion, based on HFI's new PET Design methodology.
Learn how your company can apply research-based techniques to influence online behavior.
Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences.
Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has published 4 books on user experience. Her book, Neuro Web Design: What Makes Them Click?, published by New Riders, is in its second printing. She most recent book is called 100 Things Every Designer Needs to Know About People
She is a highly rated workshop and keynote presenter.
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