Complimentary reception

Jerome Nadel, MS, CUA, CPE Executive Managing Director Chief of Global Technical Process Human Factors International Why you need to hear Jerome's presentation	Strategic usability: Strengthening business decisions through user-centered design
	Date:	Wednesday, July 12th, from 4:00-7:00 pm
	Location:	Prestonwood Country Club (Directions) 300 Prestonwood Parkway Cary, NC 27513
	Format:	Welcome reception, drinks and hors d'oeuvres Presentation – Jerome Nadel, HFI Discussion and networking opportunities with other business leaders
		Registration request form

Jerome will answer these 2 key questions:

Why should executives allocate budget towards usability initiatives?
How can usability practitioners present deliverables in a more strategic context?

Strategic usability leverages the user-centered design process to provide a framework for informed business decisions – and the data to validate them. Practiced strategically, usability yields tangible design improvements and addresses larger executive concerns such as:

Prestonwood Country Club

revenue model
value proposition

processes
positioning

Companies invest millions of dollars on the success of their software and Web sites. Yet they often fail to design for the new "self-serve" paradigm: customers and employees expect to perform tasks without excessive training, manuals, and errors. Strategic usability optimizes user experience, while ensuring that the systems you develop address concrete business goals.

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