"We were just starting a project to plan the digital strategy for a bank’s suite of ATMs. We had to sort out the best configuration so customers would know where to go, costs would be contained, and customers would generally be migrated to the digital channels. 

"Great project, but even through we have worked for this bank for five years, we had never once worked on their ATMs. It seemed like we pretty much needed to start from scratch.

"But I noticed there was an ATM Environment listed in UX Enterprise, so I checked what we knew from previous work. It turned out, by just clicking on ‘Explore This Object’ I found that we already had ATM scenarios, users, and even PET design research showing the drives and blocks around ATMs.

"We were able to remove about $50,000 USD from the project plan, by reusing the data accumulated from several different projects that had touched on the ATM space."

—HFI CEO Dr. Eric Schaffer