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Domains and Technologies

Since its inception, HFI has done extensive human factors work in almost every domain and technology, such as:

We Make E-Commerce Sites Usable

If the site isn't usable, the customer is gone.

A recent study evaluated success factors for 50 popular e-commerce sites. The study (released in February, 1999 by Shelley Taylor Associates) included a sampling of technology, entertainment, books, music, apparel, sports goods, travel and leisure retail sites. Usability problems were everywhere.

 
Why can't I get in? Going after the latest browser sizzle, designers ignored users' technology limitations – only two sites offered a reduced bandwidth or text-only option.
Where am I? Only 8% had any form of "contextual navigation," the Internet equivalent of a mall's "you are here" sign – users got "lost" in these sites.
Global navigation 24% had no easy way for customers to move between major sections.
Help me please 24% had no pre-sale assistance.
How many did I order? Only two sites showed the current shopping cart contents on each page.
How good is the product? Only four sites offered third-party product reviews and just one offered a features-and-benefits comparison.
Is it available? Only 30% gave product availability information before submitting the order.
How do I buy it? 32% did not define the buying procedures.

The Spring, 1998 GVU 9th WWW User Survey canvassed over 10,000 Web users.

The three top reasons for abandoning a Web site during personal shopping:

  • Could not find the item
  • Site disorganized or confusing
  • Pages downloaded too slowly

Human Factors Solutions

HFI uses its knowledge of proven usability principles to:

  • Develop easy-to-understand site navigation
  • Lower response time and speed up task completion
  • Provide seamless error handling and user feedback
  • Reduce customer workload, frustration, and confusion
  • Provide a look and feel that promotes corporate branding

Some of our clients:

Company Service Provided Type of Application
Staples.com High-level architecture, usability testing E-commerce site
Barnes & Noble High-level architecture, usability testing E-commerce site
Dell Computer UI design, high-level architecture, standards, usability testing Web e-commerce, Intranet
PC Financial Network High-level architecture, UI design Online brokerage
Federal Express Usability testing interNet Ship
Federal Express Expert review VirtualOrder - FedEx's e-commerce catalogue service
Concur UI design, standards E-commerce catalogue
Commerce One UI design E-commerce catalogue
Dow Jones Interactive Usability testing Online information service

Call 1-800-242-4480, or Request more information


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