Technical Team

Mark Cohen
VP Marketing

Job at HFI

• Increase the buzz about HFI and their product offerings in the US
• Mentor marketing staff and evangelize marketing best practices throughout the organization
• Ensure that HFI marketing and communications personify HFI
• Leverage HFI US marketing worldwide
• Utilize HFI's user experience design expertise across all digital marketing efforts
• Member of the HFI management team

Experience

Mark began his marketing career in the mailroom and after ten years in the ad business in New York, in 1994 he co-founded one of the first interactive marketing agencies. In 1996 he was recruited by Janus Capital to lead them onto the Web. After five years of establishing and leading internal and external Web and interactive marketing strategies across all channels, Mark left to pursue other interests. Other interests quickly led Mark to the consulting world again, as he co-founded Foci, LLC, an interactive marketing and Web application developer in Denver, CO. Upon Foci's demise, Mark was recruited as VP Marketing at a Web application developer for the brokerage industry, Fetter Logic, Inc, where he stayed until recruited to join HFI.

Over this time span, Mark has led the design and development of over forty Web sites, over a dozen Web applications, over two dozen interactive marketing campaigns, and over a dozen "soup to nuts" corporate branding projects – among other endeavors.

Education

Mark has a B.S. in Marketing from SUNY@Buffalo and is a graduate of the Denver Metro Chamber of Commerce's "Leadership Denver" program.

Favorite Projects

In no particular order they would have to be:

• The M-bone broadcast of the Rolling Stones in 1994
• The first user experience-driven redesign of the Janus Web site
• The re-branding of ICON Advisors
• The Wild Turkey Real Legends Event (ask him about this one, baseball fans)
• The Lipton Tea/ League of their Own promotion
• The user experience design he led for the Denver Center for the Performing Arts
• The Web site and accompanying interactive marketing efforts he led for "Denver's Road Home" – the Mayor's ten-year plan to end homelessness in Denver.

Areas of Interest

Mark's areas of greatest interest are:

• Web 2.0 and beyond, the continued development of the Web as the interactive, immersive, contributory medium first pondered in the 80's
• All aspects of interactive marketing – particularly the application of user experience design to interactive marketing campaigns.

Hobbies and Special Interests

Volunteering/community involvement, skiing, biking, music (live, recorded, and I play guitar), hiking, fishing, white-water rafting, reading, softball, the beach, marine biology, medicine, space, flight, technology, gadgets, writing, photography, and public speaking.

Favorite Food

Ummmm food. Too many favorites to name. Anything ethnic really. Italian, Thai, pizza, bagels (I did grow up in NY ya know...)

Character

Bugs Bunny

Technical Team