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Persuasion, Emotion, & Trust (PET) Quiz

Test your knowledge of persuasive design
1. In creating designs people will love to use, which is NOT a tool or consideration:
Reflective Value
Optimal Level of Dissonance
People Fun
Time Shift
Immersion
Flow
Maslow's Scale
2. Which of the following is NOT a proven method or marker for establishing trust?:
Relatedness with Customer
FAQ
Citations
Archives
Pronounceable Domain Name
3. To get the highest price when you put an item up for auction, what is the best strategy?:
Start Low, due to the anchoring effect
Start High, due to the anchoring effect
Start Low, due to social proof
Start high, due to social proof
Start at Fair market value, due to Needs Fulfillment
4. Why is it hard to get people to save for retirement?:
Rule of Reciprocation
Contrast Principle
Hyperbolic Discounting
Greed
All of the Above
5. To anticipate likely behavior it is best to...:
Review eye tracking data
Consider galvanic skin resistance results
Ask people what they would do
Monitor facial expressions
Ask people what other people would do
None of the above
6. In creating the 'New Coke' disaster, what were the operative PET principles...:
Divestiture Aversion
Scarcity
Social Proof
Sampling Bias
Only 1 & 2
Only 3 & 4
7. In creating fanatics which of the following would be useful...:
Target Population in Mid Life Crisis
Tattoos
Levels of Hierarchy
Pain and Suffering
An Obvious Truth
An Out Group
8. What type of aftershave will be best if you want to attract college girls?:
Axe
Burberry
Boss in Motion
Old Spice
Rive Gauche
Anything Strong and Floral

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