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Phil H. Goddard,
PhD, CUA
V.P. Western Region
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| Job at HFI |
- Task analyses, task design, instructional design (what's your
task?).
- Application framework design and prototyping in Visual Basic.
- Usability testing.
- Documentation, documentation, documentation.
- Teaching interface design courses.
- Screen composition and aesthetics (what's that task again?).
- Documentation, documentation.
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| Experience |
Senior or co-author on research publications in topics of human
performance including:
- cognitive style influences on problem solving behavior
- processing speed and brain function with age
- cognitive models of memory dysfunction
- motivational influences on speeded performance
- brain markers and cognitive models of deception
Principal developer on several DOD contracts investigating new
psychophysiogical models of deception
Developed and tested numerous high-level architecture designs for
HFI over the past few years
Successfully taught several GUI design courses around the country
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| Education |
Ph.D., 1992, M.I.U. - Applied Psychology / Human Performance
M.S., 1989, M.I.U. - Applied Psychology / Human Performance
B.S., 1985, M.I.U. - Psychology
H.S., 1975, Wilson High (Long Beach, CA.)
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| Favorite Projects |
Projects with significant complexity, heavy user involvement, and
room for innovation. I like to do hands-on design in VB and stretch
my current skill levels.
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| Areas of Interest and
Design Orientation |
Like to get into the parts from the context of the whole. Want
to see the underlying principles in the complexity, and not get
away with living in an ivory design tower. Eric and others here
have postulated a set of GUI forms which satisfy a large percentage
of corporate GUI requirements. I'm fascinated with a Platonic notion
of "ideal GUI objects" and the rules that guide their
behavior. As-of-yet untapped models of design exist here (for the
theoretically inclined).
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| Hobbies and Special
Interests |
Playing with my son, Bentley, and wife, Maggie. I like to play
Sting songs on my nylon six string – would like to perform/record
music again someday. Enjoy almost any water activity, especially
after I've mowed the lawn. Meditation continues to keep me grounded,
and a new found interest in yoga might help me survive the road
better, help!
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| Favorite Food |
Smoothies and veggie-links for breakfast. Home-made tacos for lunch
with fresh tortillas my mom sends me (hi mom!) (Buckler non-alcoholic
beer is a nice accent). A vegetarian thali down at the local India
Cafe (with spiced tea) makes a perfect evening.
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| Character |
Palatino 8 pt. I get along well with folks, and like to be in front
of a crowd. I'm not a genius and that makes me a good teacher. I'm
learning to have an "attitude" when it comes to interface
design – decisive thinking is rewarded in this field. I like
to work hard and play hard. Leo is my rising sign, I like rising
to an occasion.
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Management Team |
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