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What is Contextual Innovation?
Contextual Innovation is a systematic multidisciplinary process
of inquiry into the new frontiers of user system interactions. It
allows you to gain practical knowledge about your target markets
to develop entirely novel, more useful and effective products and
services.
Users are the best source of new ideas. Our research methodologies,
rooted in cultural anthropology, sociology, and psychology, help
us contextually study the "situated" behaviors, goals,
intentions and thoughts of the potential users. Unlike traditional
market research, which employs staged focus groups and superficial
questionnaires as their main data source, we use tools and methodologies
that elicit the deepest responses—thereby laying the building
blocks of tomorrow's designs.
Our methodologies are largely organized in four stages:
Research - Our process starts with a deep understanding
of users, their characteristics, needs, motivations, overall experience
with the world, and their everyday lives.
Analysis - The collected data is then analyzed
and interpreted to create meaningful and relevant insights, often
in the form of frameworks and models, which become the essence of
the innovation.
Synthesis - In order to make the insights most
useful and relevant, we embark on a continuous and iterative process
of searching for solutions and ideas, which are novel, useful and
sustainable.
Implementation - We implement these insights and
ideas to create prototypes that can be used for iterative testing
throughout your development cycles.
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