UPA 2006 June 12-16, 2006 Denver, Colorado
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Reshmy Kurian |
Presentation: When in Rome: Understanding Cultural Differences in the Context of Building Personas and Creating Designs for Various Cultures
Spencer Gerrol and Reshmy Kurian, HFI, with Javier Broch, CUMC
Abstract: When in Rome, design for Romans. But how do you do that if you are Greek, Irish, Canadian, Chinese?
Through case studies and original research, we explore
- the realities of cross-cultural usability
- factors influencing the effectiveness of cross-cultural persona building/design
- validated strategies for overcoming those challenges