Complimentary dinner seminar in Austin, Texas

Andrew Schall, MS Senior Usability Specialist Human Factors International Why you need to hear Andrew's presentation	Gazing into a more usable design
	Date:	Tuesday, August 19, 2008 from 6:00 to 8:00 pm
	Location:	The County Line Smokehouse & Grill 6500 Bee Caves Road Austin, TX 78746 (Directions)
	Format:	Dinner Presentation – Andrew Schall, HFI Discussion and networking opportunities Registration request form

User experience designers have an array of tools and techniques to help them understand how users interact with websites. Eye tracking complements these tools and offers objective insight into what people actually see – and what they don't. Eye tracking shows how people move visually through a page and how long they linger on various spots. It's a powerful tool for developing an effective design that will engage your customers.

Used properly, advanced eye tracking methods and analysis help you uncover specific usability issues in a highly targeted manner. You can see clearly why prominently featured product links can be overlooked, why flash banners are not always effective, and how other usability issues inhibit website performance. Eye tracking is also a key part of HFI's new approach to designing for Persuasion, Emotion, and Trust (PET).

In Andrew's presentation, you will learn how eye tracking can help you:

Get real-time design feedback
Test visual hierarchy
Compare different versions of a design
Understand what attracts (or distracts) users
Watch as users learn to use your interface

Special free offer!
Be one of 5 companies selected to have free eye tracking analysis done at the event! If you wish to have your homepage evaluated, please contact us by Friday, August 8th.

Eyetracking samples - heatmap and scan path

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