Cross Cultural Design: Getting it right the first time

We hope you enjoyed Apala Chavan's video on cross cultural design.

The animation has been captured in a small poster for your enjoyment. This is a pdf file that will print to a standard US letter size paper.

Cross Cultural Design poster White paper

You can also receive a white paper on this topic called Innovative Solutions for Designing for Emerging Markets. In this white paper, Apala talks about experiences and methodologies of HFI’s Contextual Innovation process..

*Poster and white paper available now*
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About Apala Chavan

Apala Lahiri Chavan is a world-renowned expert on Contextual Innovation – the discipline of creating breakthrough product concepts and adapting existing products, services, and technologies to new markets. HP Labs, adidas, Nokia, Sony Ericsson, NCR, and Intel are just a few of the companies that have benefited from Apala's innovative, pioneering techniques in this exciting and growing field.

Apala and her CI team have helped designers, marketers, product managers and ethnographers apply her innovative techniques to develop exciting new concepts and products. She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive your business and generate more revenue and profit.

Apala has been with HFI since 1999 and is currently Vice President of Asia, managing offices in India, China, and Singapore, and a Contextual Innovation lab in Bangalore. An award- winning designer (International Audi Design Award), Apala has led teams spanning design, development, testing, and deployment of software products. In addition, she has been ACM SIGCHI’s Vice Chair for local chapters and on the advisory board of interactions magazine

Apala Lahiri Chavan, MA, MSc, CUA
VP Asia
Human Factors International, Inc.