Videos

The Process of Persuasive Design in Six Steps with Dr. Eric Schaffer

It’s natural to think that more persuasion methods are good and lots of persuasion methods will result in lots of conversion. But it's not true. In this video Dr. Eric Schaffer explains 6 steps to make your website more engaging and persuasive.

Q&A About HFI's Certified User Experience Analyst (CXA) Program

Published on 13 Mar 2014
HFI Video 2 weeks ago

GREAT Q&A with HFI CEO & Global Head of Tech, as they discuss the CXA process and why it is so important for mature UX practice & business. Check out all our course details right here; http://humanfactors.com/certification/CXA.asp

Author Interview - Part 3 - Institutionalization of UX: A Step-by-Step Guide

Published on 12 Feb 2014
HFI Video 3 weeks ago

Part 3 - UXpractice.com Interview - Organizational Certification VS. Individual Certification and MORE --

Part 3 - UXpractice.com Interview - Organizational Certification VS. Individual Certification and MORE --

Author Interview - Part 2 - Institutionalization of UX: A Step-by-Step Guide

Published on 12 Feb 2014
HFI Video 1 month ago

Impacting the Bottom Line & Having a Mature UX Model - Part 2 in our Interview series with HFI CEO, Dr. Eric Schaffer on his 2nd edition of his new UX Practice book featuring HFI Global Head of Technical, Apala Lahiri, co-author.

Author Interview - Part 1 - Institutionalization of UX: A Step-by-Step Guide

Published on 12 Feb 2014
HFI Video 1 month ago

If you're curious about large scale industrial strength UX this the first ten minutes of this interview on their new UX Practice book is for you! 

If you're curious about large scale industrial strength UX this the first ten minutes of this interview on their new UX Practice book is for you! 

UX Marketplace: It's Like Magic!

Published on 16 Jan 2014
HFI Video 2 months ago

Magic & UX yeah!!

Magic & UX!! A great way to share UX ideas!!

Boris Iglesias 2 months ago

I personally met Noah in Toronto for the CUA fast track. He's a great guy. Good job, Noah.

Hashem Al Dhaheri 2 months ago

Magic & UX!! A great way to share UX ideas!!

UX and Health Care, with Jeff Horvath

Published on 8 Jan 2014
No comments yet

3 Common UX Mistakes Made by Financial Institutions

Published on 15 Oct 2013

Whiteboard Video - 3 Common UX Mistakes http://ow.ly/tiYmt

Jake Truemper 4 months ago

Applies to pretty much every industry, not just financial institutions, but a nice little video.

Ramotion 5 months ago

3 Common #UX Mistakes Made by Financial Institutions [Video] 

Subversive Ltd 5 months ago

3 Common UX Mistakes Made by Financial Institutions - good video, worth a watch for anyone planning new projects http://buff.ly/HtPDQm

Keikendo 2 months ago

Tres errores comunes en #UX que cometen las instituciones financieras #uxfails

HFI Video 5 months ago
Keith Kmett 5 months ago

Certified Practice in Usability, with Mary M. Michaels

Published on 22 Aug 2013
No comments yet

Gamification in UX Design with Dr. Noah Schaffer

Published on 30 Jul 2013
HFI Video 8 months ago
UXPulse 8 months ago

Linking User Experience Knowledge

Published on 22 Jul 2013
HFIvideo 8 months ago

Shall be added very soon - your patience is appreciated.

HFIvideo 8 months ago

Captions have been added now.

svknyc 8 months ago

Captions, please? Auto captions are not of acceptable quality. Thanks!

svknyc 7 months ago

Thanks!

HFIvideo 8 months ago

UX Strategy: Don't build a usable wrong thing, with Dr. Eric Schaffer

Published on 12 Jun 2013

Are you still building a 'usable wrong thing' ?

Simplease 1 month ago

UX Strategy: Don't build a usable wrong thing, with Dr. Eric Schaffer

Samuel Lam 9 months ago

This makes sense 

Jimmy Le 9 months ago

Its hard though. We always look for the easiest/fastest/most complicated way to 'fix' things that may or may not be broken.

We can't always work in a vacuum ya know? :P

Gianluca Brugnoli 9 months ago (edited)

A UX Strategist designs the cross channel solution to create a coherent and aligned ecosystem, motivating the user to change behavior.

Pretty basic: in a properly designed multichannel ecosystem users simply don't "feel" the barriers between the channels and the screens. Users are already motivated and ready for that. The business is not, and this is the biggest challenge.

Simon Bromfield 9 months ago
Dave Skorepa 9 months ago

Hope is not a strategy. Brilliant! Great share.

Don't make the wrong usable thing! #UX video
http://ow.ly/m0G8X 

Renzo Sbalchiero 9 months ago

"Without motivation and a big picture design, we just end up hoping if we build it, they'll come.
And hope is not a strategy."

bashildy 8 months ago

Nice videos, I've enjoyed your channel. In your transcript you have some animation notes leftover: (ANIMATE radio button on right, erase and move to left before the label). Are you animating this in-house or using a studio? I noticed the marker said truscribe which appears to do these types of white-board animations.

HFIvideo 8 months ago

Yes the video is animated by Truscribe . Thanks for the note on the transcript. Will clean that up.

Mauro Fontanari 9 months ago
Keikendo 3 months ago

¿Por qué es importante desarrollar una estrategia de #UX?

Andy Paddock 7 months ago
Luca Martino 9 months ago

UX Futurists Conference 2013 - Chapter 1: The Future is Mobile

Published on 22 May 2013
HFIvideo 5 months ago

Journey with mobile UX thought leaders into where mobile is heading --

Journey with mobile UX thought leaders into where mobile is heading --

HFIvideo 10 months ago

I made some improvements

svknyc 10 months ago

Thanks. But can you please remove chevrons? They are not used for pre-recorded captions. And square brackets are used only for sound descriptions, not speaker idenficiations - thy are idenfied as "Speaker: hello!" I explain more on my audio accessibility website about how to make proper captions. thanks!

svknyc 10 months ago

Great to see captions and music descriptions, but I do not see speaker identifications. You may recognize by hearing, but it's confusing for us to know who speaks what. Would you please add speaker identificaitons? Also, for [music] - can you please keep it for as long as it plays - not just for one second? Thanks!

The ROI of User Experience with Dr. Susan Weinschenk

Published on 27 Jan 2011
Gui Gonzalez 2 weeks ago

Design for human being, is how we improve our great ideas to the world!

Mike Taylor 2 months ago

Save money, design for the user.

Phil Donaldson 4 months ago (edited)

Something to share with your developer friends. :-)

Dean Birkett 3 months ago

The ROI of UX

User Experience 1 month ago

an old classic...

7 principles that make your website more engaging with Dr. Susan Weinschenk

Published on 20 Jul 2011
HFI Video 7 months ago

The message is the medium. Plz share & enjoy!!

eddy woj 3 weeks ago

7 principles that make your website more engaging 

Van Trieu 5 months ago

7 Principles help with engagement!

AJ Kohn 2 years ago

Only 1 Day Left To Watch This Video

A really fantastic collection of principles that you should know about if you're helping to build a website. It's great to see one of my favorites (The Paradox of Choice) explained so clearly.

Andrei Ghimus 2 years ago

Wait, why are you awake? :)

AJ Kohn 5 2 years ago

I was just heading off to bed then ;)

Love Social Media 10 months ago

Really interesting video on Neuro WebDesign - Easy watching on a Friday Afternoon! 

The Process of Persuasive Design in Six Steps with Dr. Eric Schaffer

Published on 18 Apr 2012
Brett Karst 1 month ago

As a sales manager.... I cannot thank Dr. S!!!!! This is the most powerful tool I've ever seen! I mean that with every fiber and cell in my body.... PLEASE WATCH THIS OVER AND OVER AND OVER AGAIN..... OUR SALES HAS GROWN ALREADY 5% IN ONLY 4 MONTHS..... HUGE!

Adrian O'Connor 4 months ago

Good video on persuasion.

Shaun Dakin 1 year ago

Great video on web design.

Daniele Gobbetti 1 year ago

Persuasive design is evil. #ux

UX-Video: HFI Animate - Six Steps to Persuasive Design with Dr. Eric Schaffer

_Dr. Eric Schaffer takes us through six steps of the process of creating a persuasive design. Download a poster of this animation and a free white paper on PET research at https://www.humanfactors.com/persuasion.asp_

Video: http://youtu.be/Z1y-VcZ3JB8
Link: https://www.humanfactors.com/persuasion.asp

#ux #userexperience #uxvideo #uxvideo

UX Enterprise, The Future of UX Work with Dr. Eric Schaffer

Published on 9 May 2011
Joshua Rapp 5 months ago

I could not agree more.

Andy Paddock 2 years ago

I'm trying to listen but it's difficult when there are so many pretty pictures

Ben Schweitzer 3 months ago

Great concept, and at the same time I'm totally put off by the sheer number of buzzwords you crammed into a 3 minute video.

Carlos de León 1 year ago

Object oriented UX.

miki p. 2 years ago

Interesting!

What Every CEO Needs to Know About UX with Dr. Eric Schaffer

Published on 11 Apr 2013
keepdafunkalive 3 months ago

Interesting thoughts about User Experience... 

User Experience Blog 11 months ago

Timely! DENSO, MIT AgeLab and Touchstone Evaluations Establish New Consortium to Study Driver Distraction.

New video!

Erroyl Rolle 10 months ago

cool video

SAKATA Kazumichi 11 months ago

Very nice animated white board video — Why Every CEO Needs to Know About #UX

Cross Cultural Design: Getting It Right the First Time

Published on 10 May 2011
Terri Michos 2 years ago

Cultural attributes considered and applied

Carlos de León 1 years ago

Not all markets are equal. 

Jiri Mocicka 2 years ago

Design challenges across the globe - 

Petr Mazak 11 months ago

+Terri Michos I found this almost by accident, it seemed like a material which you could consider as possibly useful. (4 minutes presentation about differences in product and services design between cultures - more introduction and topic opening than explanation)

Marian Kuba 11 months ago

After my trip to india, i am not sure, i would call that attitude "relaxed"...

Terri Michos 11 months ago

+Petr Mazak Yeah, I follow these guys. They do good, reputable stuff. Keep the suggestions coming! Thx. :)

SEO.com 2 years ago

Wonderful presentation.

HFIvideo 2 years ago

@ShruthiBharataNatyam Thank you. Yes we know about the mistake. It got through several stages of proof reading and the video will have to be reshot to fix it. Thanks for your kind comments on the video.

Mrs. Apala, I love your work! I will be starting my Masters in Human Computer Interaction at Carnegie Mellon this fall and I hope to go into the field of internationalization of ICTs and contextual innovation. I hope to also design for emerging markets in the interest of development. Your work has truly been inspirational for me. Any tips of how to break into the HCI for cross cultural design field would be much appreciated! Thank you!

Building Industrial Strength UX, with Dr. Eric Schaffer

Published on 13 Apr 2011
HFI Video 6 months ago

Diving Deep into UX --

Diving Deep into UX --

Amanda Bauer 1 month ago

Really enjoyed this... None of us are smarter than all of us!

Guy Burns 2 years ago

Some good thinking around the needs of enterprise-level UX: "An industrial-strength usability practice is NOT just a lot of really smart UX staff."

User Experience Design (UX) 2 years ago (edited)

UX-Video: Building Industrial Strength Usability

_Dr. Schaffer talks about the importance of institutionalizing usability and user experience (UX) in organizations in order to reach the highest standards of user centered design. Download a poster of this animation or free whitepaper on institutionalization of usability at https://www.humanfactors.com/buildingUX.asp_

http://youtu.be/ee-yqyZ0JRA

The Human Factors International Channel for more great videos:

http://www.youtube.com/user/HFIvideo

#ux #userexperience #uxvideo

UX Strategy: Don't build a usable wrong thing, with Dr. Eric Schaffer

Published on 12 Jun 2013

Are you still building a 'usable wrong thing' ?

Simplease 1 month ago

UX Strategy: Don't build a usable wrong thing, with Dr. Eric Schaffer

Samuel Lam 9 months ago

This makes sense 

Jimmy Le 9 months ago

Its hard though. We always look for the easiest/fastest/most complicated way to 'fix' things that may or may not be broken. 

We can't always work in a vacuum ya know? :P

Gianluca Brugnoli 9 months ago (edited)

A UX Strategist designs the cross channel solution to create a coherent and aligned ecosystem, motivating the user to change behavior.

Pretty basic: in a properly designed multichannel ecosystem users simply don't "feel" the barriers between the channels and the screens. Users are already motivated and ready for that. The business is not, and this is the biggest challenge.

Simon Bromfield 9 months ago

This makes sense 

Dave Skorepa 9 months ago

Hope is not a strategy. Brilliant! Great share.

UX Marketplace with Dr. Eric Schaffer

Published on 4 Dec 2012
HFI Video 7 months ago

What is the UX Marketplace & how does it work?? Eric Schaffer takes you on a tour with a detailed journey --

Buy and sell UX objects at UX Marketplace

3 Common UX Mistakes Made by Financial Institutions

Published on 15 Oct 2013

Whiteboard Video - 3 Common UX Mistakes http://ow.ly/tiYmt

Jake Truemper 4 months ago

Applies to pretty much every industry, not just financial institutions, but a nice little video

Ramotion 5 months ago

3 Common #UX Mistakes Made by Financial Institutions [Video] 

Subversive Ltd 5 months ago

3 Common UX Mistakes Made by Financial Institutions - good video, worth a watch for anyone planning new projects http://buff.ly/HtPDQm

Keikendo 2 months ago

Tres errores comunes en #UX que cometen las instituciones financieras #uxfails

The Institute of Customer Experience - Researching the future of Global Customer Experience

Published on 2 Jul 2012
ankush samant 1 year ago

Questions on the future of entertainment to excite you!

I'd like to disagree, It's definitely not lack of awareness! I agree Second life has been around for a while, but with only over 70,000 active users per day it isn't a future product for the public yet. Far from a differing experience like Facebook which was launched much later. Edible plates have been around for a long time, the video is trying to highlight mass food packaging. Most companies listed there are defunct. We're not evaluating products merely by their existence but it's sustenance.

Udayan Roy 1 year ago

Cool. :) Thanks for the inputs.

abhay vyas 1 year ago

Play- Find wiki [dot] secondlife [dot] com/wiki/Features and Eat- sierraclub [dot] org/sustainable_consumption/articles/eat_your_plates [dot] asp :D

abhay vyas 1 year ago

Eat and Play: There are things which seems you people are not aware of.

UX Futurists Conference 2013 - Chapter 1: The Future is Mobile

Published on 22 May 2013
HFIvideo 5 months ago

Journey with mobile UX thought leaders into where mobile is heading --

Journey with mobile UX thought leaders into where mobile is heading --

HFIvideo 10 months ago

I made some improvements

svknyc 10 months ago

Thanks. But can you please remove chevrons? They are not used for pre-recorded captions. And square brackets are used only for sound descriptions, not speaker idenficiations - thy are idenfied as "Speaker: hello!" I explain more on my audio accessibility website about how to make proper captions. thanks!

svknyc 10 months ago

Great to see captions and music descriptions, but I do not see speaker identifications. You may recognize by hearing, but it's confusing for us to know who speaks what. Would you please add speaker identificaitons? Also, for [music] - can you please keep it for as long as it plays - not just for one second? Thanks!

Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation ("HFI") collects, uses, maintains and discloses information collected from users (each, a "User") of its humanfactors.com website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.

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Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants (All regions except India)

$100 processing fee if cancelling within two weeks of course start date.

Cancellation / Transfer by Participants (India)

4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Cancellation / Transfer by Participants (Online Courses)

$100 processing fee if cancelling within two weeks of course start date. No cancellations or refunds less than two weeks prior to the first course start date.

Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

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No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

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The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.