Jerome Nadel discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
The growth of technology has fundamentally changed human behavior in every aspect of our lives… the way we interact, play, learn, work, and even think. To be viable and sustainable in this dynamically changing world, businesses must understand and embrace:
Jerome Nadel has professional credentials that encompass not only human factors and usability but also international business strategy. He is passionate in his belief that user experience design and strategy are fundamental mandates for successful organizations.
Jerome began his career at the IBM Human Factors Lab, in Charlotte, North Carolina. He later served as Vice President of Marketing at Gemplus. His key mandate, and success, was driving technology partnerships and promoting usability of mobile data services.