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Digital User Experience Strategy: A roadmap for the post-web 2.0 world

New HFI white paper

Chief Experience Officer Jerome Nadel talks about Digital UX Strategy
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In this white paper

Jerome discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.

The growth of technology has fundamentally changed human behavior in every aspect of our lives… the way we interact, play, learn, work, and even think. To be viable and sustainable in this dynamically changing world, businesses must understand and embrace:

The changing rules of engagement in a post-Web 2.0 world
A framework that translates strategic goals into effective user experiences
Measurement and metrics to monitor progress
Institutional infrastructure that adapts to changing culture and processes

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About the author

As Chief Experience Officer for Human Factors International (HFI), Jerome Nadel is a member of the HFI management team. He has worked in the usability and user experience field since 1985. With professional credentials that encompass not only human factors and usability, but also international business strategy, Jerome is uniquely positioned as a leading expert on strategic usability and user experience. He is a frequent speaker on user experience design at corporations and universities around the world.

Jerome is passionate in his belief that user experience design and strategy are fundamental mandates for successful organizations. His team consults with numerous Fortune 500 clients as well as cutting-edge startups worldwide.

Jerome began his career at the IBM Human Factors Lab, in Charlotte, North Carolina. Following his work at IBM, he held a variety of job titles reflecting increased responsibility at Unisys, including Co-Manager of the Corporate Human Factors Group. After his tenure at Unisys, Jerome became Worldwide Vice President of Marketing for a multi-national technology start-up, where he supported an acquisition by another international technology leader, Gemplus, ultimately serving as Vice President of Marketing there. His key mandate, and success, was driving technology partnerships and promoting usability of mobile data services.

Jerome Nadel, MS, CUA, CPE
Chief Experience Officer
Human Factors International, Inc.