Digital User Experience Strategy:
A roadmap for the post-web 2.0 world

New HFI white paper

In this white paper

Jerome Nadel discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.

The growth of technology has fundamentally changed human behavior in every aspect of our lives… the way we interact, play, learn, work, and even think. To be viable and sustainable in this dynamically changing world, businesses must understand and embrace:

• The changing rules of engagement in a post-Web 2.0 world
• A framework that translates strategic goals into effective user experiences
• Measurement and metrics to monitor progress
• Institutional infrastructure that adapts to changing culture and processes

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Jerome Nadel has professional credentials that encompass not only human factors and usability but also international business strategy. He is passionate in his belief that user experience design and strategy are fundamental mandates for successful organizations.

Jerome began his career at the IBM Human Factors Lab, in Charlotte, North Carolina. He later served as Vice President of Marketing at Gemplus. His key mandate, and success, was driving technology partnerships and promoting usability of mobile data services.