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Contextual Innovation Quiz

Test your knowledge of Contextual Innovation.
1. A Contextual Innovation (CI) team requires the skill set of:
Sociologist
Industrial Designer
Anthropologist
Ethnographer
Market Researcher
All of the above
2. When is Contextual Innovation best applied?
(Check all that apply.)
To finalize on an existing concept
To identify new features for an existing product
To test a developed product with end users
To develop new products and processes
To identify potential usages of a new technology
3. Does Contextual Innovation always start with an in-depth interview?
Yes
No
4. Initial conceptualization should be best done:
By one individual
In parallel teams
5. Where can you use quantitative research in the Contextual Innovation process?
(Check all that apply.)
User segmentation
Psychcographic data
Price elasticity
Concept development
Concept validation
6. Who should be involved in the initial analysis of the ethnographic data?
(Check all that apply.)
Stakeholders
Moderators
Domain experts
Technology experts
Observers
Customers
7. A typical Contextual Innovation interview session should be done:
In a conference room to avoid disturbances
In the participants environment
In a controlled facility with one-way mirror
8. While doing the Contextual Innovation analysis you should:
Label the emerging trends as soon as possible
Work with raw data to develop groups and clusters, then label at the end
Select the labels first for which you want the insights and then accordingly group the raw data
9. Arrange the following in the order of when they occur during a Contextual Innovation process:
1. User study
2. User profiles
3. Segmentation
4. Persona
3, 2, 1, 4
2, 3, 1, 4
2, 4, 1, 3
10. What you should never do in a Contextual Innovation interview?
(Check all that apply.)
Strictly follow a structured protocol
Ask questions based on the observations
Capture photos, audio and collect artifacts
Send protocol in advance to the participant
Solve the problems identified immediately in the interview

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