Designing for usability is about CAN DO. Designing for Persuasion, Emotion, and Trust (PET) is about WILL DO!
So, why design for PET? In today's competitive Internet landscape, user's have choices. Now is the time to learn the methods that will help you unlock the secrets of WILL DO.
You can get started now by using these free PET Design markers (48K PowerPoint file), then insert them in your own prototypes or designs to identify persuasion, emotion, or trust design elements.
HFI now offers a 3 day course, How to Design for Persuasion, Emotion, and Trust, that explores the research, methodologies, and techniques that will help you achieve the results you are looking for from conversion-based Web sites or applications. You will learn how identify PET objectives, evaluate existing designs for PET components, and design and validate persuasion-based design models.