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Persuasion, Emotion, & Trust (PET) Quiz

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 Test your knowledge of persuasive design
     
1. Unimaginably delighted users guarantee business success.
True
False
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2. If users can't find it, they can't be persuaded by it.
True
False
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3. Trust is INCREASED by...
(Check all that apply.)
Lovely female models
Links OUT of your site
Having an FAQ
Amazing content
Content that is no surprise
Having a .org URL
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4. The direct link between the sensory cortex and the amygdala that is so important to persuasion can be studied using interviews.
True
False
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5. Social pressure is an important part of persuasion. You can use effects like...
(Check all that apply.)
Social proof
Social studies
Social validation
Pluralistic ignorance
Plural positives
Marketing overkill
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6. Advertising agencies mostly work with images that...
(Check all that apply.)
Prime
Frame
Condition
Interact
Engage
Tunnel
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7. Immersion, flow, and fiero result from...
(Check all that apply.)
Lots of beer
Intrinsic motivation focused designs
Efficacy
Optimal challenge
Suffering
Big bucks
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8. Fanatical users can only be created by using...
(Check all that apply.)
Overwhelming pressure
Engagement
Large payments or discounts
Role models
Membership in a group
Excellent customer service
Tattoos or other markers
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9. Proper design for persuasion results in big bucks for your organization.
True
False
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Bonus question.Your organization will send you on an all expenses paid month in the south of France as a reward for your new persuasive design.
True
Not likely
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