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Ask Eric: Questions & Answers

Each month Dr. Eric Schaffer answers selected questions on usable interface design. Recent Questions
Archived questions and answers about ...

The Business of Usability and Getting Projects Started

December 12, 2007 – submitted by Kathleen Oliver of Oregon, USA

Question: Has anyone done a usability study around what type of information should go into the Getting Started section of a software user guide?

Eric's response: The "Getting Started" section was a slick idea. It is NOT what you need to get started. It is what you need to have your first substantial success experience with the application. Once that happens, you have conquered the most difficult hurdle. This innovation was a node to the fact that users won't read the manual (and probably should not have to).

It reminds me how we learned to change the title "Introduction" into "Read this Section First!" as the reflexive response to "Introduction" was to skip it.

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December 10, 2007 – submitted by Bo Chen of Switzerland

Question: I'm doing a seminar on the user interface of Windows and Macintosh, and if their success has something to do with their GUI design. For that I need some theory of GUI design, but there is far too much that I found. Is there one book or theory, which is very well known and widely accepted? If not, could you tell me some, that you may think are good and widely accepted?

Eric's response: Medical doctors have too many books and theories of how to live longer. It's the same with interface design. It's a HUGE field and you can't expect to deal with it using a list of 10 principles!

Windows and Mac have somewhat different underlying approaches to GUI design. Windows was built more for the expert user, with more power features and visibility of the (messy) internals. As such it is harder for a novice to use. The Mac approach is simpler. It successfully insulates users from the entrails of the software code; which is good unless things start to go wrong, or you have a power user that WANTS to play with the deeper aspects of the system.

Windows also has a rather long list of amazing usability flaws. Just think of having to explain to everyone that you select the START button to STOP! (uh, you "start to stop there?") It also is a remarkable example of "feature creep" (who do you know who uses more than 2% of its functions) and repeated patches of usability problems (e.g., Drop downs are two clicks. So icons make it one click. But icons are not obvious. So we make tool tips that explain the icon).

I think conventional wisdom is that Windows won the GUI wars in spite of its design philosophy and problems. The win was more a function of VERY savvy marketing and business practices.

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September 20, 2007 – submitted by Angelo Peebles of Washington, DC

Question: How do CASE tools fit into the data-gathering phase of the SDLC?

Eric's response: Well you would think that Computer Aided Software Engineering tools would have nice facilities for support of data gathering and analysis. Unfortunately, I have yet to see this happen. Some of them may have the ability to hold some "use cases," but this is a small fragment of the UCD data gathering material needed. So unfortunately, we end up doing the usability work separately. Then the CASE tools are used to support software design and construction.
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July 24, 2007 – submitted by Alaeddin Hallak of Jeddah, Saudi Arabia

Question: I just finished attending the HFI 4-part training series. Since my company currently employs a standard software development lifecycle based on Microsoft Solutions Framework and UML, I'm curious as to how can I integrate the Schaffer-Weinschenk Method into our SDLC. When I asked one of our instructors, he said he had some sort of a mapping diagram to illustrate how the Schaffer-Weinschenk method fits into a standard SDLC based on RUP (Rational Unified Process) or MSF (Microsoft Solutions Framework). However, he didn't get a chance to provide me this diagram.

Can you help me in this regard?

Eric's response: There are a lot of nuances to the proper integration. But just consider doing the structural design at least, and maybe the detailed design BEFORE the technical work states. That is actually the meaning of User-Centered Design. UCD is not about "worrying about the user," it is CENTERED on the users. Which means the usability designers go FIRST.

We also have this chart on our Web site which shows some aspects of this integration.

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April 19, 2007 – submitted by Suzanne Melan of Georgia, USA

Question: Do you know names of roles that usually focus on usability? Our company currently uses the term User Advocate, but it seems to cause some controversy on teams. What other names for this role have you seen?

Eric's response: Well this is an entertaining question. Off the top of my head....

  • Engineering Psychologist
  • Software Ergonomist
  • Human Performance Engineer/Specialist
  • Human Factors Engineer/Specialist
  • Usability Engineer/Specialist
  • User Experience Designer/Specialist

There are other related terms like Information Architect (usually a library science background and only deals with categorization).

User Advocate is a bit unusual. It sounds a bit legal and does not imply an active design or testing role. It sounds like some users pulled in to "represent the user interests" (which generally does not work).

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March 21, 2007 – submitted by Jim O'Brien of GA, USA

Question: We know that with 5-10 users in iterative usability testing varying degrees of issues will be found; and we can expect opportunities for improvements to fall out of that testing.

However, the one thing we do not know is what does having a dedicated User Experience, Human Factors, User Interface Design, or Usability team do for a product in general terms of improvement or producing a better product for a company.

Has there been any research done to show what having a dedicated group of professional, experienced user interface designers and/or usability experts does or can do for a product as far as its quality of user experience is concerned? It seems this would be priceless information (a.k.a. ammunition) to have when trying to promote or sell the idea of such a group or even in establishing the group's value to the powers that be.

Thanks in advance.

Eric's response: No one has run that study, and yes it would be interesting. But the greatest value of this will still be in the future. We are trying to set up such operations and doing so worldwide. But the processes are not yet in place that will allow us to really leverage a dedicated usability team over time. Right now most teams basically run a series of projects (which we know have a good ROI). But any accumulation of knowledge is a bit random and dependent on individuals for the most part. So with THOSE processes in place I expect a quantum jump in value and a reduction in cost.

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March 5, 2007 – submitted by Sonal Karnik of Kolkata, India

Question: I was browsing through the HFI site and took the usability quiz for fun. I came across a question: "After determining what you want your application to do, the best next step in software development is to:" with 4 options. The correct answer revealed was 'Know the target users'. I have a doubt. Is it correct to decide what an application will do before knowing the target users? I must know the target audience before defining the boundaries of what an application will do. I would like to know your perspective on this.

Eric's response: In projects there is usually an initial design concept that sounds sort of like "We want to build an application that will play music for fitness enthusiasts". This is a typical concept statement we get from clients. THEN we need to look deeply into what we MEAN by 'fitness enthusiast'. We would gather data about them and then verify that they wanted to play music. We would then begin to design off their deep mental models and overall ecosystem.

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February 12, 2007 – submitted by Steven Hide of Toronto, ON

Question: If I develop a Web application that looks exactly the same as Outlook (left navigation bar, colors, icons, etc.) but that does something different (inventory) am I infringing copyright? Can I be sued?

Eric's response: There are some domains were we have seen an amazing number of patents and copyright restrictions (e.g., interactive television set top boxes). That said I have NOT seen a suit for copying typical left navigation schemes. I would certainly avoid direct duplication of icons and other graphic images. I have not seen copying of a general interface structure become an issue in the environment you are describing. Check with your legal department.

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January 24, 2007 – submitted by Sandeep Ozarde of Mumbai, India

Question: India has tremendous potential to be a global player in the field of "user interface design" and "usability engineering," however selling "design services" in India is extremely difficult and selling "importance of usability"" is even more difficult and challenging, mainly because of lack of awareness among businesses and even government bodies.

Do you think that the HFI India usability task force can help create a "usability" awareness campaign in India? I am sure all design experts, National Institute of Design (NID), Confederation of Indian Industry (CII), India National Design Policy Makers would like to join hands with HFI to take this forward.

Thank you.

Eric's response: Hi Sandeep,

We have seen a huge growth in the willingness of Indian companies to invest in usability. We have large Indian clients who pay the same rates for our Indian staff as American companies. So that is a change.

However, the REAL potential is in the EXPORT of usability work. This has the potential to move the entire Indian infotech offering up the value chain. We are proving that Indian usability staff can help to design interfaces that are absolutely world-class.

The sad thing is that we have seen little support for usability from the Indian government, or even from the large systems integrators. Since 1999, I have had many meetings begging for help in creating educational programs. But there has been very little done on a large scale. Interestingly, I suspect that China could grab the honors in Usability, even with India's head start. This is because the Chinese government is already listening and, I think, taking the opportunity very seriously.

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January 2, 2007 – submitted by Ken Douglas of United Kingdom

Question: I would like to have your views on how I can integrate UCD into other design methodologies such as OOA/OOD to the Waterfall approach. I believe it compliments the other. What's your view?

Eric's response: There is a direct disconnect between true UCD and other methods. In true UCD the user-centered design work (mostly) goes FIRST. Once it is clear what the user needs and the interface is designed, the technical process can ensure that it functions. So true UCD does not really integrate that well, because the other methods tend to start from a different perspective. At the same time, you can integrate usability work with most processes. You can even start at the wrong time (usually late). This takes a bit more skill, as the integration can be tricky. Mostly we try to get the interface design right as early as possible. If that is not possible, then we try to patch the design (which is SAD).

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