Data Gathering Plan

Frank the Analyst is addressing a user panel. He points to a design and asks the panel, "So who is not smart enough to understand this?"

Beeky the Researcher who is observing the panel notices that the users are very quiet. No one seems to understand the design.

Eric looks forlorn and arrives at the conclusion: Not all data gathering methods are created equal.

Gist: It is essential to have the right type of data gathering method to design a usable application for the target audience.