Localization Plan

Big Bucks the Manager is jubilant. He pounds his fists in the air and declares, "This is the best application ever." He proclaims, "I shall rule the world!"

However, his state of reverie doesn't last too long. His application fails in foreign markets. The users in these markets don't understand the language in which the application communicates.

Big Bucks is forlorn and cries as he realizes the importance of localization.

Gist: Localization is important as the Web truly becomes more 'world wide'.

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