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| Interview Technique: How to Conduct a Good Interview |
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1. Do Pre-interview
Arrangements: Select a spectrum of participants.
Get cooperation from the start. Show managment support. Establish
expectations up front. Be considerate and professional.
Method: Send letter
from you & management to user and user management.
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2. Create the Setting:
Establish a relationship. Get agreements from user.
Method: Introduce
yourself.
Explain your needs. Show how this helps the user.
Ask user for their help.
Mention interview time requirements.
Explain that user is anonymous.
Disclaim ability to make promises about future software features.
Clarify that this is NOT a "test."
Answer any immediate questions.
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3. Create Ice Breaker:
Get the user thinking about the area. Get the user talking.
Method: Ask 1 to
3 questions (simple, informative and orienting--e.g., "how
long have you worked here").
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4. Ask a Wide-open
Question: Get any unexpected responses up front.
Get unbiased responses first.
Method: Ask a non-threatening
question, e.g., "how do you feel about the work you do here?."
Do not permit a one-word answer.
Use the word "feel" to remove the onus of being "correct."
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5. Do the Task Analysis:
Learn what the user does. Get bird's-eye view, then get details
for each section.
Method: Work together
on paper.
Start with an input, then process, then output.
Gently reject irrelevant points.
Probe for frequency, importance and problems at each step.
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6. Ask Specific
Questions: Get specific answers to questions not
spontaneously covered.
Method: Ask direct
questions on issues that came up in other interviews, etc.
Avoid giving the user the answer you want to hear. Let them talk.
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7. Ask Final Open
Question: Capture the user's final ideas. Do not
rush to a close.
Method: Ask open
questions (e.g., "Anything else we haven't covered?").
Ask for solutions (e.g., "If you had everthing your way, how
would you handle X").
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8. Debrief the Interviewee:
Leave the user feeling comfortable. Keep the door open for call-backs.
Method: Ask an open
question (e.g., "Any questions about this interview?").
Thank the user.
Ask permission to call back with questions.
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