Jay More President Human Factors International, Inc.

Jay has been at HFI for 16 years, initially as VP of Marketing and Sales, and since July, 1999, as President. HFI is Jay's third consulting company. His entire career has been focussed on how to consistently grow consulting companies.

Jay’s favorite endeavor is the promotion of usability and improving the user experience. He is a great proponent of HFI’s technical team and is very supportive of innovative marketing initiatives. Providing HFI’s customers with strong customer service and sales support is a top priority.

Jay has an MBA from San Francisco State University, and a BS in Chemical Engineering from University of California, Berkeley.