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August, 2008 |
Back-to-School Reading |
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June/July, 2008 |
On Prose and Cons – When two-sided frames increase attitude certainty and behavioral intention |
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May, 2008 |
Look composed – How visuals can draw and drive attention. |
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April, 2008 |
Layering the customer experience – Humor helps, but only if it's not funny to start with |
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March, 2008 |
Of cold meds and value – Understanding irrational decision making under certainty. |
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February, 2008 |
One site fits all doesn't fit – Exploring cultural differences in consumer segmentation. |
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