Site MapUser Experience for a Better World Site MapUser Experience for a Better World 
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July, 2010 |
Certified Usable: How to certify your usability practice and your designsApala Chavan hosts Dr. Eric Schaffer as they discuss HFI's new certification offering for organizations, and products, applications and websites.
In this webcast Eric and Apala discuss the benefits of this certification and answer the questions:
This program is an extension of HFI's successful program for certification of usability practitioners (Certified Usability Analysts™) which currently provides certification to about 10% of the world's usability practitioners. |
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May, 2010 |
Cloud UX: The Next Generation of InstitutionalizationSusan Weinschenk hosts Dr. Eric Schaffer as they discuss unleashing the power of industrial strength user experience (UX) by harnessing the power of Cloud UX. Large scale UX work is a massive investment and has immense value to an organization. A company’s knowledge of its customer is key intellectual property which exists in a cloud of data. But how do you access and manage this cloud? In this webcast Eric and Susan discuss:
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April 14, 2010 |
Design for the Big: How User-Centric Innovation and Strategy Can Move UX Up the Value ChainDr. Susan Weinschenk hosts Dr. Eric Schaffer as he outlines his vision of innovation and strategy as the crucial next step for the serious User Experience (UX) practitioner. You still need good usability, but it is no longer a differentiator. Persuasion design is a very important and still-emerging field, but even this is not as far as we need to go if we want to aggressively compete in markets that are moving and evolving quickly. In this webcast Eric and Susan discuss:
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April 6, 2010 |
Podcast: The Usability of Electronic Health Records at Mayo ClinicMayo Clinic has a complex system they need to display to physicians, nurses and other care givers — the body of their patient. At Mayo Clinic “the needs of the patient come first” and the need to develop Electronic Health Records (EHRs) that are comprehensive and usable is a top priority. Join Dr. Jeff Horvath and Dr. Susan Weinschenk as they discuss the evolution of Electronic Health Records with Tom Suther, Human Factors Engineer at Mayo Clinic. They explore the challenges of designing an EHR system that:
In this podcast, Tom tells us how Mayo Clinic is solving the complex problem of the patient medical record system and where they are going next. This is the first podcast in HFI’s Healthcare UX series. |
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September 17, 2009 |
An Award-Winning Commitment to Usability: Verizon Turns HFI Training into Improved Service for Customers and Wins Industry Awards for Online Customer Service Excellence
Verizon.com needed superior user experience design to provide the best online service for its customers. It chose HFI training for its E-Commerce team – and leveraged that usability expertise to win "Best in Class" from The Customer Respect Group and "Ten Best Web Support Sites" ranking from the Association of Support Professionals (ASP). In this webcast, April McGee, HFI's VP Eastern Region and Mark Studness, Director of E-Commerce at Verizon.com explore Verizon's commitment to great user experience and review their award-winning websites from a UX perspective. Join April and Mark as they present an outstanding case study on Verizon.com's successful integration of its online customer service interfaces into one seamless presence.
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May 21, 2009 |
The Evolving Institutionalization of Usability: User Experience as StrategyHow has the institutionalization of usability evolved? Since the publication of Dr. Eric Schaffer's book, Institutionalization of Usability, A Step-by-Step Guide, in 2004, there has been a quiet revolution in interface design and development processes. Institutionalization has been moving ahead as more and more companies take a serious and comprehensive approach to user experience. User-centered design is being applied across organizations and throughout the design cycle. The institutionalization of user experience is becoming not just wider, but deeper, as well. In this Webcast, Eric Schaffer and Susan Weinschenk explore how the institutionalization of usability has evolved beyond classic usability, significantly contributing to conversions, revenue, and market share, making it an essential component of overall organizational strategy. Topics include:
Join Eric and Susan as they use concrete examples to highlight the advances in applying institutionalization as strategy. View Webcast — (System requirements...) |
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January 16, 2009 |
The Science of Persuasive Design: Convincing is ConvertingPET design is HFI's latest research-based methodology leveraging the science of persuasion, emotion, and trust to guide users to make decisions that lead to specific actions. In this webcast, you learn the scientific basis of PET design, as Spencer Gerrol, Executive Director, and Kath Straub, Chief Scientist, review key research findings on consumer decision making and persuasion. Learn how these findings can be applied to make your communication strategy and website more effective!
Kath and Spencer highlight real world examples of great persuasive design, and demonstrate how key persuasive strategies (such as: social proof, perceptual contrast, obedience to authority, framing, and scarcity) can be applied to improve designs. Join Kath and Spencer to see the power of PET design in action. View Webcast — (System requirements...) |
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October 23, 2008 |
Who are we designing for? The generational dilemmaWho are you designing your website for? Companies are often challenged with designing for at least 3 demographics with different needs, interests, and ways of interacting with technology:
Ironically, Generation X is the smallest population segment but often the one responsible for designing most websites. It's rare to have the luxury of focusing on only one age group, though. So understanding generational differences is a key to creating sites that are usable, persuasive, and engaging. HFI has been conducting exploratory research about the impact of generational differences on Web design. Susan and Katie examine each group's tendencies, attitudes, and expectations towards technology. They share findings, ideas, and examples describing similarities and differences between the groups and offer thought-provoking takeaways for user experience design. View Webcast — (System requirements...) |
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September 25, 2008 |
Why usability is no longer enough: The need for Persuasion, Emotion, & Trust (PET design™)The next wave of the information age is about designing for persuasion, emotion, and trust (PET design™). You still need good usability – if people can't find something they can't be persuaded by it – but soon usability will no longer be the key differentiator it has been. It's often not enough to design a website that is easy to navigate, understand, and transact on. Just because people can do something doesn't ensure that they will. The future of design is about creating engagement and commitment to meet measurable business goals. Whether your site is e-commerce, informational, or transactional, you must motivate people to make decisions that lead to conversion. This could be getting people to:
The interactive online environment offers far more opportunities to influence decision making than traditional advertising or marketing channels. Yet understanding people's subtle emotional triggers requires a rigorous set of new techniques, the results of which can even conflict with classic usability best practices. This webcast offers a strategic overview of the science of persuasion, based on HFI's new PET Design methodology. Learn how your company can apply research-based techniques to influence online behavior. View Webcast — (System requirements...) |
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June 26, 2008 |
Optimizing e-commerce UX: Create websites that empower customers, are effortless to use, and create a joyful shopping experienceToday's online purchaser is savvy, and Web 2.0 allows for a wider range of experiences. But when does putting new technology in front of your customers risk losing them? When and how do you part with convention to build a better experience? This webcast will explore how to create an engaging e-commerce experience by:
Topics include:
Finally, Phil & Sean will illustrate how HFI's metrics-based scorecards capture e-commerce best practices, showing examples from sites that achieved the highest scores across the "Five Dimensions of User Experience." View Webcast — (System requirements... ) |
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May 15, 2008 |
Meeting B2B objectives through user experience design: a case study at PFPCIn this webcast, you'll learn how user experience design has become a strategic, mission-critical practice at PFPC, a leading provider of processing, technology, and business solutions for the investment industry. Jerome and Eileen will describe the redesign of PFPC's AdvisorCentral, a core business-building Web portal for financial advisors and broker-dealers that provides client account information, research services, and tools. AdvisorCentral is also a major marketing tool and source of trend data for participating mutual fund companies. You'll learn why:
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April 24, 2008 |
"Recession-proof" your business through customer-centered design: their experience IS your businessYour website is often people's first (and sometimes only) interaction with you. Jay and Kath will explain why:
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March 6, 2008 |
Designing the e-government experience through citizen-centered usabilityPutting government online is one thing—creating websites that are easy to use is quite another. Kath and Spencer share principles and approaches from citizen-centered design to fulfill the potential of e-government. You'll learn about how to:
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February 7, 2008 |
Trends in user experience design: What you need to know in 2008 that can help your businessSusan and Kath explore our top 5 trends in user experience design for 2008:
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January 10, 2008 |
What have we learned? Looking back at 2007: Highlights and takeaways from recent Human-Computer Interaction researchIn this Webcast, Susan Weinschenk and Dean Barker examine 6 of our favorite studies and their practical impact on user experience design. Taken from HFI's Putting Research into Practice course, this includes research on:
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December 6, 2007 |
User experience inside and out: The strategy of persuasive designThe Internet has created a "self-service" mindset. Employees (inside) and consumers (outside) expect to find information and complete tasks on their own. User-centered design makes it easy for them to do so. Yet just because someone can do something, it doesn't mean that they will. So how can you create designs that are usable AND encourage conversion, contribution, uptake, and usage? Good user experience design makes this possible. Co-hosts Jerome Nadel and Jay More present a strategic roadmap for user experience design. Combining usability with the science of persuasive design, learn how you can:
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November 15, 2007 |
Who's keeping score? The value of usability scorecards and metricsBusinesses depend on metrics to make informed design decisions. Co-hosts Phil Goddard and Susan Weinschenk explain how HFI's evolving set of user experience metrics can help you:
This will be an exploration, not a dissertation. Leave all stat packages and spreadsheets behind! View Webcast — (Requires Internet Explorer... ) |
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October 11, 2007 |
How to create breakthrough products and services through Contextual InnovationIs your company expanding into new markets or cultures? Contextual Innovation is HFI's systematic process to help you understand target markets and successfully introduce your products and services. Apala and Susan share many innovative consumer data-gathering techniques from the front-end of this new methodology. These techniques are particularly suited for international work in emerging markets, since getting people to speak their mind can be challenging in high-context, non-Western cultures. You'll learn 14 data-gathering methods, including:
This is the first of several webcasts on the topic of Contextual Innovation. Contextual Innovation provides a structured framework for brainstorming sessions in order to design novel, useful, and effective products and services. Bringing together ethnographic, business, design and technical elements, it's truly a multidisciplinary process. View Webcast — (Requires Internet Explorer... ) |
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September 13, 2007 |
User experience in a Web 2.0 world...and what it means for your businessWeb 2.0 refers to the new tools, applications, designs, and patterns of use that are turning the Web into a social user experience. But what does Web 2.0 mean for business strategy? Jerome and Jeff explain how your company can benefit from Web 2.0 by designing a useful, relevant, compelling user experience for both customers and employees. Learn how:
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July 12, 2007 |
More than just a pretty page... The importance of user interface design patternsUser interface (UI) patterns are reusable templates for interaction design. HFI's Dean Barker and Susan Weinschenk explain how UI patterns ensure consistent designs that follow best practices, letting you focus on content and user needs. Patterns are the foundation of a user interface design standard and address greater detail than styleguides. UI patterns offer many benefits:
You will learn how to:
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May 10, 2007 |
The difference between evaluating 'can do' and 'will do' – How Persuasion, Emotion and Trust relate to conversionSusan hosts Mona's introduction of a new methodology called "PETscan." Mona explores, through the lens of persuasion, emotion and trust, how consumers make decisions that lead to conversion. The PETscan methodology provides a concrete means of understanding the various elements of the consumer experience.
Web site conversion can be increased by designing for these underlying needs, whether the site is e-commerce, informational, or transactional View Webcast — (Requires Internet Explorer... ) |
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April 26, 2007 |
Designing effective 'self-serve' portals for user convenience and business efficiency: SAP – a case studyJerome and Ed share a roadmap to plan and implement successful, user-centered portals. Topics include:
Examples draw on SAP's global experience as an ERP vendor, along with the story behind their own implementation of a user-centered corporate portal. View Webcast — (Requires Internet Explorer... ) |
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March 29, 2007 |
Trends in user-centered design: What you need to know in 2007 that can help your businessJay More and Susan Weinscheink of HFI explore the top 5 trends in user-centered design for 2007:
View Webcast — (Requires Internet Explorer... ) Free white paper |
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September 21, 2006 |
The Future of Usability TestingSusan Weinschenk and Kath Straub explore new innovations in usability testing and share the research behind them. Learn which techniques will fit your needs best. Topics include:
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May 4, 2006 |
Usability Operations: If you're not global you are NOT competitiveHFI's CEO, Eric Schaffer, and VP of Asia, Apala Lahiri Chavan, explore the value proposition of blending local staff with offshore resources. This seems to be the best practice most of the time. They also provide a definition of when it will not work. Topics include:
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March 2, 2006 |
Managing the knowledge behind business decisions through user-centered design – a case studyJoin HFI's Jerome Nadel, Chief of Global Technical Process, and cohost Ernst & Young's Giovanni Piazza, Global Director, Knowledge Web Program, for this informative free Webcast. Jerome and Giovanni explain why efficient access to knowledge is essential for global business operations. Giovanni discusses how his company realized its systems needed improvement – and why user-centered design proved to be the appropriate solution. This empirical approach to interface design/architecture enables effective business decisions. View Webcast — (Requires Internet Explorer... ) |
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February 9, 2006 |
How to Find Your Executive Usability ChampionIn this Webcast, Susan Weinschenk and cohost Jerome Nadel discuss this critical aspect of making usability routine throughout your organization. In this Webcast, Susan and Jerome explain:
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July 14, 2005 |
The ROI of Usability and Making Usability RoutineIn this Webcast, Susan Weinschenk makes the business case for usability. She and Jay More also examine the impact of making usability routine throughout an organization. Susan will be sharing ideas, research, examples, and case studies, including:
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May 25, 2004 |
From Inspiration to Action at A.G. EdwardsHFI's Executive Managing Director, Jerome Nadel, hosts Pat Malecek, User Experience Manager of A.G. Edwards & Sons Inc. Pat discusses how his team of Certified Usability Analysts (CUAs) were instrumental towards making usability a routine practice at A.G. Edwards. Following many of the principles outlined in Dr. Eric Schaffer's new book Institutionalization of Usability: A Step-By-Step Guide, A.G. Edwards' CUAs provided design guidance, usability testing, standards development and training for both Web and Intranet applications. View Webcast — (Requires Internet Explorer... ) |
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February 26 , 2004 |
How Can You "Insure" Usability? – Achieving Routine User-Centered Design for Anthem's 12 Million Members WorldwideDr. Susan Weinschenk, Chief of UX Strategy, Americas at Human Factors International and Kyle Tolar, Usability Program Director at Anthem, Inc., discuss how Anthem attained the training, standards, and resources they needed to create a sustained usability effort. View Webcast — (Requires Internet Explorer... ) |
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August 11, 2003 |
Meeting the Demand for Usability Expertise: An Offshore ModelDr. Eric Schaffer discusses how you can create and utilize a "Center of Excellence" dedicated to realizing your company's development and design projects. Learn how you can staff a sustained usability effort. View Webcast — (Requires Internet Explorer... ) |
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May 22, 2003 |
Web Design Standards: 10 organizational secretsDr. Eric Schaffer discusses the practices and processes that facilitate the organizational development needed to create a successful Web design standard. View Webcast — (Requires Internet Explorer... ) Free white paper - includes 10 organizational secrets |
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March 11, 2003 |
Mentoring for Mainstream UsabilityDr. Eric Schaffer introduces Dr. Susan Weinschenk, HFI's new Chief of UX Strategy, Americas. Together they discuss:
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December 18, 2002 |
RBC Royal Bank’s Online Banking Initiatives: usable design now and in the futureDr. Eric Schaffer, CEO of HFI, and Carolyn Burke and Nicole Poirier, e-commerce managers at RBC Royal Bank, discuss their initiative to make user-centered design a central part of RBC Royal Bank's Online Banking. This is followed by a live question and answer period.
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September 12, 2002 |
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June 4, 2002 |
Keeping Users Stuck to Your SiteColin Hynes discusses the effect of drop-off and how usability initiatives reduced drop-off at Staples.com by 73%. This discussion begins with a definition of drop-off and moves into an explanation of the value of drop-off data. Then we delve into the correlation between drop-off and return on investment. Finally, we highlight two examples of Staples.com initiatives that were focused on reducing drop-off by using a systematic process of customer research and redesign.
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March 21, 2002 |
HFI Certification—Fulfilling Your Needs as a PractitionerUsability is more and more critical to online success...
HFI's Certified Usability Analyst program is aimed at developers who want up-to-date training for practical work in user-centered design, and acknowledgement for their years of hands-on experience. These are the certified paramedics of the field. This program also allows employers to find and promote qualified individuals with authenticated skills in usability. View Webcast — (Requires Internet Explorer... ) |
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November 1, 2001 |
The Institutionalization of UsabilityExecutives who are interested in catching the next wave of the information age should hear this message. With only a 1/2 hour investment of your time, you will learn about the key differentiator for online success in the coming decade. Dr. Schaffer discusses practical usability, The Third Wave of the Information Age, the institutionalization of usability, developing a holistic strategy, measuring success, and getting started. View Webcast — (Requires Internet Explorer... ) |
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