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Now you can perform various Return on Investment (ROI) calculations for improved usability of your Web site or application. Of course ROI is more than just the calculation of costs versus benefits as there could be other factors involved. But that being the case, these calculators can show you how small improvements in usability can result in big gains in ROI. Get free guidelines on measuring ROI for usability (51K pdf file – opens in new window).
For applications where usage rates are very high, saving a few seconds on a screen can mean quantum leaps in returns. Calculate how an increase in user efficiency impacts the ROI for usability.
Example: Increase efficiency by 3 seconds for a given page
Reduced Reliance on Help Desks
If customers can locate information easily on your Web site they have to rely less on your help desk. If the number of calls to your help desk is less, this reduces costs and improves ROI.
Example: Reduce support calls by 25 %
For e-commerce sites, calculate how an increase in the percentage of visitors who convert to purchasers can improve the ROI for usability.
Example: Increase conversion rate by 5%
Reduced Costs on Formal Training
Usability improvements on your Web site or application can reduce formal training requirements and affect the ROI for usability.
Example: Reduce training requirements by 40%
A reduction in drop-off rates during the checkout process on e-commerce sites can increase the ROI for usability.
Example: Reduce drop-off rate on the check-out submit page
Every Web site or application has an initial learning curve. Improved usability can reduce this initial time taken to learn.
Example: Reduce time taken to learn by 4 hours
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