Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences.

Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has had 4 books on user experience published, and her most recent book is Neuro Web Design: What Makes Them Click? published by New Riders.

She is a highly rated workshop and keynote presenter.

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