Usability Broadcast Network

Jerome Nadel
Chief Experience Officer
HFI


Eileen Gilfedder
Vice President &
Senior Director
PFPC

Free live webcast: Financial user experience

Meeting B2B objectives through user experience design: a case study at PFPC (member of The PNC Financial Services Group)

Thursday, May 15th, 2008 — View date/time for your location

— (Requires a PC...)

User experience design is critical to meet your online business objectives. Providing an engaging user experience is a key differentiator to get customers to adopt your technology and services.

In this webcast, you'll learn how user experience design has become a strategic, mission-critical practice at PFPC, a leading provider of processing, technology, and business solutions for the investment industry. Jerome and Eileen will describe the redesign of PFPC's AdvisorCentral, a core business-building Web portal for financial advisors and broker-dealers that provides client account information, research services, and tools. AdvisorCentral is also a major marketing tool and source of trend data for participating mutual fund companies.

You'll learn why:

• PFPC invested in enhancing the user experience of AdvisorCentral to improve its market perception, competitive position, and user adoption
• quick, tactical user experience improvements led to a long-term, strategic user experience program
• the next generation of Web portals can become the "financial supermarkets" first predicted at the dawn of the Internet era

NOTE: You don't have to call in for audio. The audio will come through your computer speakers.

Note: We respect electronic privacy and will NOT give
out your name and address under any circumstances.