2008 Schedule of Upcoming Webcasts
HFI's live global Webcasts begin at 3:30 pm Eastern Time (USA) and last from 60-90 minutes, including a live Q&A session.
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Jerome Nadel
Chief Experience Officer, HFI
Eileen Gilfedder
Vice President & Senior Director, PFPC
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May 15, 2008
Financial user experience
Meeting B2B objectives through user experience design: a case study at PFPC (member of The PNC Financial Services Group)
User experience design is critical to meet your online business objectives. Providing an engaging user experience is a key differentiator to get customers to adopt your technology and services.
In this webcast, you'll learn how user experience design has become a strategic, mission-critical practice at PFPC, a leading provider of processing, technology, and business solutions for the investment industry. Jerome and Eileen will describe the ongoing redesign of PFPC's AdvisorCentral, a core business-building Web portal for financial advisors and broker-dealers that provides client account information, research services, and tools. AdvisorCentral is also a major marketing tool and source of trend data for participating mutual fund companies.
You'll learn why:
- PFPC invested in enhancing the user experience of AdvisorCentral to improve its market perception, competitive position, and user adoption
- quick, tactical user experience improvements led to a long-term, strategic user experience program
- the next generation of Web portals can become the "financial supermarkets" first predicted at the dawn of the Internet era
Connect to Webcast and get a related case study.
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Phil Goddard
Executive Director
Sean McLeary
Project Director |
June 26, 2008
Optimizing e-commerce UX:
websites that empower customers, are effortless to use, and create a joyful shopping experience
Today's online purchaser is savvy. Web 2.0 allows for a wider range of experiences, through technology and interaction models. But when does putting new technology in front of your customers risk losing them? When and how do you part with convention to build a better experience? This webcast will explore these issues and highlight sites that create a compelling e-commerce experience by:
- empowering customers to learn or interact with the product space fully
- building effortlessness into the shopping experience
- creating a joyful shopping experience
Topics covered include:
- Basics of how to show a product online and cross-sell effectively.
- Designing easy-to-use checkout processes and handling psychological chokepoints
- Optimizing access to huge product inventories with highly interactive filtering and comparison features
- Working in rapid development cycles to gain internal buy-in for usability research
Finally, we illustrate how HFI's metrics-based scorecards capture the criteria for e-commerce best practices, showing examples from sites that achieved the highest scores across the "Five Dimensions of Customer Experience."
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Susan Weinschenk
Chief of Technical Staff
Mona Patel
Executive Director
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September 25, 2008
User experience and Web 2.0 in healthcare
Presentation details coming soon...
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Susan Weinschenk
Chief of Technical Staff
Mona Patel
Executive Director
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October 23, 2008
What makes you click? Persuasive interface design
Do you know why people:
- buy a product on your website?
- decide to sign up for a newsletter?
- donate online?
- trust (or reject) the information at your site?
Is decision making rational, or are there non-conscious processes and emotions that initiate behavior? Susan and Mona explore and demonstrate research on the brain and neuroscience, showing how you can apply these insights to design a more persuasive website. You will learn:
- the non-conscious roots of decision making
- how emotions affect decisions to take action
- how to apply principles of persuasion, emotion and trust to design successful websites
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Susan Weinschenk
Chief of Technical Staff
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November 18, 2008
A tale of two generations:
designing for Baby Boomers vs. the Net Generation
We all know about the Baby Boomers... they are a huge demographic, there are a lot of them, and they are now aging... but did you realize that there is a new generation that outnumbers the boomers?
Called the "Net Generation," these are people born between 1977 and 1996. There are 80 million in the US and over 2 billion worldwide. They may be a critical part of your current and upcoming target audience for the products you sell and/or the interfaces you design.
These generations are very different. HFI has been conducting exploratory research on generational differences. In this session, Susan will share findings, ideas and examples that describe:
- similarities and differences between the two groups
- the impact on user experience
- how expectations, experience, and use of technology differences between generations will/should change the interfaces you design
Get a reminder email for this event.
We will also send you a related white paper just prior to the event.
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Usability Broadcast Network
