Spencer Gerrol
Executive Director
Kath Straub
Chief Scientist
|
February 18, 2009
Special Rebroadcast!
The Science of Persuasive Design: Convincing is Converting
What's the science behind persuasive design?
How can I see it in action?
PET design is HFI's research-based methodology that leverages the science of persuasion, emotion, and trust to guide users to make decisions that lead to specific actions.
Learn the scientific basis of PET design™ as Spencer Gerrol, Executive Director, and Kath Straub, Chief Scientist, review key research findings on consumer decision making and persuasion. Learn how these findings can be applied to make your communication strategy and website more effective. Within the presentation they will:
- Describe key persuasion strategies
- Explain when and why they work (and don't!)
- Show how others have applied these same principles
- Describe how you can measure their effectiveness on your own site
Within the webcast, Gerrol and Straub will highlight real world examples of great persuasive design. In addition, they will demonstrate how key persuasive strategies (such as including social proof, perceptual contrast, obedience to authority, framing and scarcity) can be applied to improve not-so-great designs.
Join Kath and Spencer to see the power of PET design in action.
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