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How to Create Breakthrough Products and Services through Contextual Innovation
Enhance your career. Be the one who creates the next breakthrough innovation for your organization. New markets require designs that have not been force-fitted to the new environment. Contextual Innovation is HFI’s systematic process of inquiry into the new frontiers of user-system interactions. It allows you to gain practical knowledge about your target markets to develop more useful and effective products and services.
What to expect from the 2-Day Course
Enhance your skillset with powerful methods and techniques for studying users' behaviors, goals, and intentions – in their everyday settings. Contextual Innovation uncovers "deeper" insights than traditional market research, which relies on focus groups and questionnaires for data gathering. You'll learn how to gain an understanding of user needs and cultural context to drive design ideas, business models, and technological investigations. Convert large amounts of ethnographic data into viable concept ideas with HFI's Ecosystem Chart. This course provides a proven methodology and tools to drive innovative design for your expanding markets.
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Course Instructor
Apala Lahiri Chavan
VP Asia
Biography
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Contextual Innovation is ethnography with a consumer-driven spin. It focuses on behaviors within systems to uncover opportunties that exploit existing resources to fill a previously unrecognized need.
- Start with a technology or domain of interest.
- Understand the ecosystem of the intended application.
- Ideate tools or services to release choke points (system or organizational limitations) and pressure points (psychological limitations of individuals within the system).
- Move on the most viable concepts.
Test your Contextual Innovation knowledge:
Try our 10-question quiz on Contextual Innovation
Innovative data-gathering techniques:
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Cross-cultural design:
HFI's Apala Lahiri Chavan is also a recognized expert in cross-cultural design. In her paper " Another culture, another method" (39K pdf file) she outlines several alternatives for conducting user analysis in non-Western cultures. Since data gathering methods are influenced by the culture in which they originate, Apala explains why a "one-size-fits-all" approach to the design process does not yield optimal results.
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