Human Factors International sponsors events for World Usability Day 2007
Once again, HFI is supporting World Usability Day. This year we are sponsoring events in Chicago, New York, New Jersey, and S. Africa. In addition, HFI is sponsoring worldwide webcasts for World Usability Day.
At the Chicago event, HFI's Chief of Technical Staff, Susan Weinschenk, will speak on "Evaluating Healthcare Web Sites for Emotional Momentum and Generational Effectiveness". She will also run an Innovation Lab/Interactive Session. Participants will evaluate healthcare websites on emotional engagement and generational effectiveness, using criteria provided by Dr. Weinschenk. They will work in small teams and then share their findings for discussion. Participants will then suggest interface design changes to improve the emotional and generational effectiveness of the sites.
Mayor Richard Daley proclaims November 8, 2007 to be World Usability Day in Chicago.
In New York, HFI's Project Director April McGee will speak on "Persona Development: A Healthcare Case Study." Chief Scientist Kath Straub, and Project Director Spencer Gerrol will run an interactive eye-tracking session.
HFI is also active in South Africa. At the Johannesburg event HFI will have two speakers. David Bell, Project Director from our London office will speak on "The ROI of Usability." Sarit Arora, General Lead of HFI's Usability Centre of Excellence in India will give a talk on "Multi-Cultural Research to Develop Usable Healthcare Products - A case study of the renal therapy process in emerging markets."
In London, UK, Executive Director Mona Patel is speaking at an HFI reception on "Breakthrough in Web Site Conversion: How to truly understand and influence the customer experience."
Apala Chavan, HFI's VP Asia, speaks in Moscow on "Designing for the World."
On November 8th, 2007, a worldwide series of events will promote the benefits of user-centered design. The theme this year is usability in healthcare.
To learn more about World Usability Day, including a complete list of events visit wwww.worldusabilityday.org.
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