HFI wants to give you a Kindle™!

Announcing... the contest winners!

Essay question:
How can the User Experience Community support the future of sustainability?

The Winners

• Tim Kieschnick, User Experience Evangelist at Kaiser Permanente
  Read Tim's essay
   
• Dave McColgin, User Researcher at Artefact
  Read Dave's essay

Honorable Mentions

• Amy Harvey, Principal Software Engineer, IDD, Inc.
  Read Amy's essay
• Aparna Raman, User Experience Designer
  Read Arpana's essay
• Brian Mila, Product Designer, The Trizetto Group
  Read Brian's essay
• Guiomar Pimentel, E-learning Project Manager, FM Global
  Read Guiomar's essay
• Leina Elgohari, British Telecommunications, plc
  Read Leina's essay
• Marisa Lenhardt, User Research Associate/Green Team Chair, Adobe Systems
  Read Marisa's essay
• Premjit Khanganba Sanjram, Indian Institute of Technology Bombay Industry Sector: Education
  Read Premjit's essay
• Rhys Nealon, Bunnyfoot
  Read Rhys's essay
• Scott Stroud, Senior User Experience Architect, National Public Radio
  Read Scott's essay
• Tara Schnaible, Usability Analyst, The Nature Conservancy
  Read Tara's essay

Special Honorable Mention

• Jimmy Morgan of our London office wrote an essay that could not be entered into the contest since he is an HFI employee, but it is so good, we want to share it with you.
  Read Jimmy's essay

Message from Eric Schaffer:

Thank you ALL so much for the brilliant essays. We had many that saw the UX role as designing more efficient and pleasurable things. These were all good. But the winners see it differently. They see the UX job as redesigning the aspirations and lifestyles that have gotten us into this mess. We have a whole new world to design and I think that our field is up to it.

Psychologists got us into this mess, by creating mega consumers. Psychologists can get us out, by making a new "light and connected" lifestyle aspirational for the world. Let's do it!

*Kindle is a trademark of Amazon.com