World Usability Day Chicago 2005: It Makes $ense
HFI's Dr. Susan Weinschenk to deliver keynote address
October 24th, 2005 – CHICAGO: Have you ever been frustrated by technology that doesn't work like it should? Maybe you even thought about how to make it easier to use? On November 3rd, Chicago will join the world in celebrating usability – the field dedicated to making things easy.
World Usability Day is comprised of 75 events in more than 30 countries, collectively promoting the benefits of usability. Human Factors International (HFI) – the world's largest usability company – is proud to serve as Title Sponsor. HFI is also co-sponsoring several of the regional World Usability Day events, including Chicago, New York, Shanghai, China and Mumbai, India.
Usability supports business objectives
The theme of the Chicago event is "Usability: It makes $ense." This all-day session will take place at the Chicago Architectural Foundation on 224 S. Michigan Avenue (Note: due to overwhelming response, registration for this event is now closed).
Dr. Susan Weinschenk, HFI's Chief of Technical Staff, will deliver the keynote address.
In her talk, she explains how:
- Usability arises from a desire to create usable technology, yet...
- Many usability practitioners worry that the "user experience" is compromised in order to meet the bottom lines.
- Both goals can be integrated – usability and corporate – to mutually support each other. Usable technology generates a higher return on investment. Learn what you can do to realize this new future of usability.
Dr. Weinschenk has worked in usability for over 25 years. With a background in psychology, she designs technology and products that are intuitive and easy to use. She has published 3 books and was chosen as one of the "Top 100 Women in Computing" by Open Computing magazine.
More information on the Chicago event.
HFI shares usability with the world
As Title Sponsor or World Usability Day, HFI is offering:
- The commemorative 2006 Usability calendar
- A special 45-minute DVD discussing the progress of the usability field and what the future holds
- A global survey to illustrate how different cultures associate color with various types of Web sites
- Fun, educational links and resources
Learn more about World Usability Day.
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