World Usability Day in New York City Theme: "What Usability Brings to the World"     When: November 3, 2005 – 12:00 noon to 4:30pm     Where: 1 Chase Manhattan Plaza Conference Center New York, NY 10081 (On Nassau Street between Pine and Liberty) Local directions using subway     Speakers: Felica Selenko, former Sr. Technical Specialist with large telecommunications company Jerome Nadel, Mona Patel, Human Factors International Jeffrey Easton, JPMorgan Chase Jill Christensen, Avaya Javier Broch, Columbia University Medical Center Mark Safire, Sachs Insights, & NYC chapter of Usability Professionals' Association Ilise Benun, Marketing Mentor     Due to overwhelming response, registration for this event is now closed.

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	Schedule for the day: "What Usability Brings to the World"
	12:30 – 1:00 Registration Note: You must bring a picture ID to get through security.
	1:00 – 1:10 Welcome and Introduction Felica Selenko, Jerome Nadel, Jeffrey Easton
	1:10 – 1:30 Presentation: What We Know About People and How That Should Affect the Design of Technology – The Science of Usability Felica Selenko What is Usability Engineering and where did it come from? What's all the fuss about UE? During this session you will learn why user-centered design is a must. After all, what good is technology if people can't use it.
	1:30 – 1:50 Presentation: What You Don’t Know Can Hurt You – Usability Mistakes and Their Consequences Mona Patel What can happen when usability is ignored? Nightmares, disasters and other stories of failure are lessons that should be learned once, not repeatedly. And once learned, these lessons can lead to success.
	1:50 – 2:10 Presentation: Personal Usability – How Can We Make Ourselves More Usable to Others? Ilise Benun Based on the research for her book, Designing Websites: // for Every Audience, Ilise Benun will draw parallels between user-friendly Web sites and user-friendly people, sharing some ideas about how we can make ourselves more usable to others to improve our businesses (and our lives).
	2:10 – 2:30 Break • Snacks • Coffee, tea, sodas & water
	2:30 – 3:15 Presentation: The Institutionalization of Usability Jerome Nadel The usability field needs to change. Usability must be institutionalized as a sustained, routine, and necessary part of the business process. Executives, managers, and practitioners need a mature usability engineering capability with infrastructure, standards, training, and proper staffing.
	3:15 – 4:00 Panel Discussion: Realizing the Vision – Usability Maturity in Practice Jill Christensen Javier Broch Jeffrey Easton How is usability being "institutionalized" in real life organizations? This panel will explore how major companies are using training, process, and resources to ensure a positive and productive user experience for their employees and customers.
	4:00 – 4:20 Presentation: "Best of" 3 Years of New York UPA Presentations Mark Safire The NYC chapter of the Usability Professionals' Association has held monthly meeting for three years to encourage a focus on the customer experience. This talk will excerpt slides from the most compelling presentations to show specific examples of usability in action.
	4:20 – 4:30 Closing Comments and Thank You Felica Selenko, Jerome Nadel, Jeffrey Easton
	5:00 – 6:00 Convention of the Minds: Building a CUA Community Mona Patel, April McGee, Mary Michaels How to keep the momentum in the practitioner community going.

Note: Registration is required to attend this event.
Due to overwhelming response, registration for this event is now closed.