|
The Times of India Web site
Indiatimes Cricket Web site
|
Human Factors International worked with Times Internet Ltd, one of the leading media companies in South Asia, on the redesign of The Times of India (one of India’s leading daily newspapers) and Indiatimes Cricket Web sites. The redesigned sites have been launched recently; timesofindia.indiatimes.com and cricket.indiatimes.com.
HFI addressed Indiatimes’ requirement of understanding the user needs across these channel offerings with an aim to create a strong brand image and increase revenues through improved user experience.
Following the Schaffer-Weinschenk Method of user-centered design, HFI started with an expert evaluation, then did in-depth data gathering with users, reworked the information architecture and navigation, culminating in the final implementation and creation of standards.
HFI did extensive user research across varied user profiles ranging from metro cities to emerging towns, across various age groups and economic strata. Attention was given to understanding the cultural specific issues and motivations of Indians and non-resident Indians while interacting with these Web sites. Special consideration was given to the emerging trends on Web 2.0.
According to The Times of India's announcement of the redesign, "We have redesigned applying the best usability principles to ensure a pleasurable reading, viewing and interactive experience for you. The depth and width of the Web site has been brought forth at easy reach, laid out in an uncluttered way so that you can find what you are looking for."
More articles on the Indiatimes.com facelift:
Quotes from users:
- "I think this new look has definitely given a new life and a new meaning to reading news online.. a very commendable effort. Wish you all the best!! Carry on the good work."
- "I used to be a regular visitor a few years ago. I stopped reading your website when it became a "hotdog stand" – pop up advertisements and too many blinking lights (ads). You finally seem to get the message as the new look seems to be much better. Remember, user experience is everything."
- "Looks very clean... 100 times better than the old one."
- "I just wanted to say this overhaul was long overdue
and gives the site a more pleasant, and so to speak, a more
dynamic look. It's nice to see you put everything in a clean
& uncluttered manner on the page – more in line
with a top news site."
- "I'm a reader fan of TOI for the last 19 yrs...
Right from then... it's just going better to best, best
to very best, and so on... Congratulations and Kudos for
the customer-oriented spirit at TOI."
- "I am a regular reader of The Times of India.
The new look is fantastic... now it looks like an international
paper. The new look is really very convenient to use."
|
