Complimentary reception

Mona Patel, MS, CUA Executive Director Human Factors International Why you need to hear Mona's presentation	Designing for conversion: How to evaluate Persuasion, Emotion and Trust with HFI's usability PETscan
	Date:	May 24, 2007
	Location:	bistro moderne (Directions) (Top of the Derek Hotel) 2525 West Loop South Houston, Texas 77027
	Format:	Welcome reception, drinks and hors d'oeuvres Presentation – Mona Patel, HFI Discussion and networking opportunities Registration request form

The PETscan provides an opportunity to truly understand the consumer experience. It offers deep insights into people's motivations and decision-making processes. You can increase website conversion by designing for these underlying needs, whether your site is e-commerce, informational, or transactional.

Mona will explain how to:

Incorporate principles of persuasion, emotion, and trust into your designs to improve customer experience
Gauge the emotional response to your Website and design accordingly to drive conversion
Document your emotional design findings with deliverables that address business goals

Bring your own design anecdotes and success stories to share! This is an ideal opportunity to network with other professionals who have a similar desire to promote customer experience within their organizations.

bistro moderne

Special offer!
Those who attend the reception are eligible for a free, 1-hour PETscan consultation to determine how PETscan can help your current projects. Together we will explore how to apply PETscan and see whether increased conversion can be realized from your site. (Limit: one per company)

Please submit this form to request a reservation

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I am a CUA:	(CUA = Certified Usability Analyst)
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I would also like to request reservations for the following people from my company:

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CUA:	(CUA = Certified Usability Analyst)
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