Case Study – AAA's Road to Persuasion, Emotion and Trust: HFI collaborates on website design using new PET design™ methodology for persuasion, emotion, and trust
Case Study – Turning Data into Conversion: Understanding users helps Pearson Education turn an underperforming website into a key asset
CEO Eric Schaffer speaks at Events Bangalore on Designing for a Sustainable World – November 21, 2009.
CEO Eric Schaffer keynote – "Sorry Engineers, but Sustainability Means Lifestyle Change (And only the psychologists can save us)"
at EISE 09 – October 30, 2009 in London. See his talk here.