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Executive Profiles

Eric Schaffer
Eric Schaffer
Eric Schaffer,
PhD, CUA, CXA, CPE
Founder and CEO

Dr. Eric Schaffer is the founder and CEO of Human Factors International, Inc. (HFI).

In the last three decades, he has become known as the visionary who recognized that usability would be the driving force in the "Third Wave of the Information Age," following both hardware and software as the previous key differentiators. Like Gordon Moore's insight that processor power would double every 18 months, Dr. Schaffer foresaw that the most profound impact on corporate computing would be a positive online user experience – the ability for a user to get the job done efficiently, easily, and without frustration.

Dr. Schaffer's book Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice provides a roadmap for companies to follow in order to make good user experience a systematic, routine practice throughout their organization. Eric often consults with companies developing a road map for institutionalization for usability and developing internal capabilities.

Dr. Schaffer co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing.

Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He has extensive experience in the financial, insurance, manufacturing, government, healthcare, and telecommunications industries. He continues to lead projects in digital strategy, innovation, design, and persuasion engineering.

Recently he has been overseeing the development of UX Enterprise™, a relational database of UX objects. This is an enterprise software product that allows practitioners to design based on their organization's cloud of UX data. It is the full interlinked model of customer ecosystems, design projects, design specifications, standards, and methods. UX Enterprise will change the way user experience design work is done.

In addition, Dr. Schaffer has brought an array of certification programs to the user experience field, including the Certified Usability Analyst™ (CUA) and the advanced Certified User Experience Analyst™ (CXA) designations for UX practitioners, and the Certified Practice in Usability™ (CPU) and Certified Usable Design™ (CUD) programs for organizations.

Dr. Schaffer is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.

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Jay More
Jay More
Jay More
Global President

Jay has been at HFI for 18 years, initially as VP of Marketing and Sales, and since July, 1999, as President. HFI is Jay's third consulting company. His entire career has been focussed on how to consistently grow consulting companies.

Jay's favorite endeavor is the promotion of usability and improving the user experience. He is a great proponent of HFI's technical team and is very supportive of innovative marketing initiatives. Providing HFI's customers with strong customer service and sales support is a top priority.

Jay has an MBA from San Francisco State University, and a BS in Chemical Engineering from University of California, Berkeley.

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Apala Lahiri Chavan
Apala Chavan
Apala Lahiri,
MA, MSc, CUA, CXA
Global Chief of Technical Staff

Apala was responsible for starting up Human Factors International's UX consulting operations across Asia (Mumbai, Bangalore, Pondicherry, Shanghai, and Singapore) since joining HFI in 2000 as Managing Director – India and Vice President – Asia. Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. Apala has taken on a new role recently in HFI as Chief Oracle and Innovator.

Apala and her Contextual Innovation team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products. She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive business and generate more revenue and profit on the one hand, and improve quality of life for users on the other hand.

Recently, her focus has been on the emerging markets. She has co-edited a book on this subject, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets.

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April McGee
April McGee
April McGee,
MS, CUA, CXA
VP – UX Strategy

The last 7 years April has managed, designed and evaluated numerous user interface projects. Breadth of experience includes web and GUI applications, internet/intranet web sites and hardware devices (e.g., medical imaging equipment, vehicular infotainment systems, home appliances). Domains include financial, government, ecommerce and medical information systems for hospitals and home health agencies.

Prior to that, April spent more than 20 years in human factors and usability in telecommunications research (voice and data). She even goes back to the scary days of designing Unix and DOS command-line interfaces! She has worked in the areas of auditory localization, custom calling services, data network management, UIs for multi-modal collaboration and VOIP telephony services such as advanced voice messaging. Along the way, there've been several side trips into the world of quality assurance, system testing and systems engineering as well. April is the recipient of several US Patents for a collaborative multimedia interface design.

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Jeff Horvath
Jeff Horvath
Jeff Horvath,
PhD, CUA, CXA
VP – UX Strategy

Jeff Horvath has been working in the field of usability for more than a decade. His background in psychology and his experience in the business world provide a combination of skills and perspectives that can help your organization design solutions for end users that are usable AND that meet your business goals.

Jeff's customer list includes Sprint, Motorola, Lands' End, and American Family Insurance. He has helped them successfully integrate user centered design best practices at their organizations.

At HFI, Jeff defines and oversees solutions for clients, and manages and mentors HFI's technical staff. Jeff has a doctorate in educational psychology from University of Wisconsin-Madison.

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Saurabh Gupta
Saurabh Gupta
Saurabh Gupta,
MS, CUA, CXA
Managing Director for
India

As Managing Director at Human Factors International, Mumbai, Saurabh Gupta manages HFI’s India operations. Saurabh is an alumnus of the National Institute of Design, Ahmedabad and has worked in the usability and user experience field since 2003. Over the last 10 years at HFI, Saurabh has scoped consulting engagements and mentored & managed project teams that included usability specialists, graphic artists & programmers.

Saurabh has led numerous projects including digital strategy visioning, product ideation, usability evaluation reports, user interface structures, and usability testing. His team consults with several Fortune 500 clients as well as cutting-edge start-ups worldwide. He is a lead instructor and teaches HFI’s user centred analysis, science and art of effective web & application design and designing for the big- user centric innovation and strategy training courses in India and abroad. Saurabh has also been a speaker at several events such as INTEROP, TCS Ultimatix Confluence, etc.
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