Ideas

CUA Certification: A Seven-Year Perspective

In this white paper, Jay More explores the value of CUA certification in building the skills of the practitioner, enhancing careers, making teams and business units effective, and meeting organizations' business objectives.

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The Evolving Institutionalization of Usability: User Experience as Strategy

How has the institutionalization of usability evolved?

In this white paper, Eric Schaffer explores how the institutionalization of usability has evolved beyond classic usability, significantly contributing to conversions, revenue, and market share, making it an essential component of overall organizational strategy.

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Digital User Experience Strategy: A roadmap for the post-web 2.0 world

Jerome discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.

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Kath Straub, PhD, CUA
Chief Scientist, HFI

From Convincing to Converting: Applying the science of persuasive design to architect the decision space

Learn how these findings on consumer decision making and persuasion can be applied to make your communication strategy and website more effective!

• Learn key persuasion strategies
• Discover when and why they work (and don't!)
• See how others have applied these same principles
• Learn how to measure their effectiveness on your own site

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Persuasive Design in Action: PET design™ Expert Reviews

This paper gives an overview of the mechanics of persuasive design offered by the PET design Expert Review. From setting the persuasion objective to identifying visual elements, content, and emotional interactions that meet that objective, the PET design Expert Review provides your site or application with a persuasion flow that guides customers toward transactions and commitment.

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Who are we designing for? The generational dilemma

This paper examines the tendencies, attitudes, and expectations of gererational groups toward technology. It concludes by highlighting the implications for Web design. For purposes of discussion, we're admittedly stereotyping, along with taking a Western-centric cultural viewpoint.

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Beyond Usability: Designing for Persuasion, Emotion and Trust

The interactive online environment offers far more opportunities to influence decision making than traditional advertising or marketing channels. Yet understanding people's subtle emotional triggers requires a rigorous set of new techniques, the results of which can even conflict with classic usability best practices.

This white paper offers a strategic overview of the science of persuasion, based on HFI's new PET design™ methodology. Learn how your company can apply research-based techniques to influence online behavior.

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Sean McLeary, CUA
Project Director, HFI

5 Dimensions of UX: Balancing business and user experience perspectives to create successful e-commerce sites

Phil & Sean illustrate how HFI's metrics-based scorecards capture e-commerce best practices, showing examples from sites that achieved the highest scores across the "Five Dimensions of User Experience."

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