Mission
User Experience for a Better World
For our customers we provide a set of unique values.
- A single source for all user-experience engineering needs (consulting, training, staffing, practices, tools, etc).
- A global presence, able to handle cross cultural challenges.
- Experience in all major domains and technologies including finance, telephony, medical, ecommerce, media, and government domains. And user interfaces applying web, application, mobile, and voice technologies.
- The power and cost/effectiveness of global operations.
- Advanced capabilities in the institutionalization of usability, persuasion engineering, cross cultural design and innovation.
- The Maturity, Stability, and Reliability of a company with 25 years in the business. We ensure that no one ever gets fired for hiring HFI.
Current Mission Statement
We will radically reset the worldwide practices in user-centric design, with leaps forward in size, maturity of operations, vertical domain capabilities, global reach, quality, efficiency, and cost/effectiveness. We will thereby provide leadership for the usability and user experience market globally."