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Mission

User Experience for a Better World

For our customers we provide a set of unique values.

  1. A single source for all user-experience engineering needs (consulting, training, staffing, practices, tools, etc).
  2. A global presence, able to handle cross cultural challenges.
  3. Experience in all major domains and technologies including finance, telephony, medical, ecommerce, media, and government domains.  And user interfaces applying web, application, mobile, and voice technologies.

  4. The power and cost/effectiveness of global operations.
  5. Advanced capabilities in the institutionalization of usability, persuasion engineering, cross cultural design and innovation.
  6. The Maturity, Stability, and Reliability of a company with 25 years in the business.  We ensure that no one ever gets fired for hiring HFI.

Current Mission Statement

We will radically reset the worldwide practices in user-centric design, with leaps forward in size, maturity of operations, vertical domain capabilities, global reach, quality, efficiency, and cost/effectiveness. We will thereby provide leadership for the usability and user experience market globally."


 
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