Live Webcast with Dr. Eric Schaffer, Founder/CEO, HFI:
"Usability Is No Longer Enough – Introducing PET design™"

New York, NY – September 24, 2008 – Dr. Eric Schaffer is founder & CEO of Human Factors International (HFI), a global leader of user experience design services. Last week, Dr. Schaffer publicly stated that "usability is no longer enough" for successful web design, e-commerce or digital experience engineering. Colleagues, usability professionals, IT executives, marketers and BtoB decision makers immediately took note. His statement was blogged, posted, bookmarked, Tweeted, published and critiqued on media venues and social networks around the world. With that, Dr. Schaffer, who has been at the forefront of the field for over 25 years, introduced PET design™, HFI's proprietary new approach to web design. PET design builds on a foundation of usability, but goes beyond what users "can do" in a digital environment by optimizing the values of Persuasion, Emotion, and Trust, and ultimately influencing what they will do behaviorally on a website. In short, PET design helps companies achieve their online business objectives. PET design is the result of extensive research and projects with Fortune 500 companies over several years by HFI.

Also visit Dr. Schaffer's new blog, BeyondUsability.humanfactors.com which contains additional video of PET design, Q&A, and discussion with Dr. Schaffer.

Contact: Michael Draznin, Principal
Michael Draznin Consulting
1.917.921.1039 tel
michael@drazninconsulting.com

About Human Factors International (HFI)
 
Human Factors International (HFI) is the world's leading strategic advisor and provider of user experience design services to both private and public sectors. HFI helps clients design websites and products that are persuasive, engaging, and easy to use. Its Schaffer-Weinschenk Method™ is an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Through an integrated blend of strategy, assessment, research, design, validation, and institutionalized usability, as well as training and certification, HFI's clients routinely experience material increases in key corporate performance indicators as a result of their efforts.

HFI customers include AFLAC, BBC, Caterpillar, Citigroup, ConocoPhillips, Dell, Ernst & Young, FedEx, HP, Lockheed Martin, McGraw-Hill, McKesson, Microsoft, National Institutes of Health, SAP, Social Security Administration, Sony Ericsson, Texas Instruments, Verizon Wireless, and Wal-Mart. HFI corporate headquarters are located in Fairfield, Iowa, with 12 regional offices throughout the United States, Europe, and Asia. Visit www.humanfactors.com.