For over 30 years, HFI has been helping clients design innovative websites, intranets, applications, and products that are persuasive, engaging, and easy to use. Our HFI Framework™ for user-centered design is built on pragmatic principles from human-computer interaction, ergonomics, psychology, computer science, and marketing.

HFI clients experience material increases in key corporate performance indicators from our innovative approach to user-centered design. Our training and certification programs for usability professionals are scientifically based and respected worldwide.

HFI corporate headquarters are located in Fairfield, Iowa, with 12 regional offices throughout the United States, Europe, and Asia.

"HFI's team of usability experts and customer-centric approach were key factors in Staples.com winning a 'Best Business-to-Business Site' award. As with any good partnership, HFI shares the Staples.com vision of creating outstanding customer service through a great Web experience."

Colin Hynes, Director of Site Usability Staples.com

"HFI's expert team took our site to the next level. Given the significant increase in usability, I view this investment as money well spent that provides a tangible return and significant impact for California citizens and our business partners."

Russ Reece, Portal Business Manager
California Franchise Tax Board, California State Government