HFI, the leader in user-centered design for over 25 years, now offers PET design. Rooted in psychology, PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to make websites more engaging, compelling, and effective. This innovative methodology complements classic usability, empowering companies to achieve their business goals.

PET design offers an exciting suite of services, including a full Expert Review that evaluates sites for key persuasion factors, increases understanding of your users’ experience, and delivers actionable recommendations.

Onsite training and public courses in PET design are offered world-wide.

PET = Persuasion, Emotion, and Trust