The PET design Expert Review evaluates sites for key Persuasion, Emotion, and Trust factors, increases understanding of your users’ experience, and delivers actionable recommendations.

This innovative methodology complements classic usability, empowering companies to achieve their business goals.

PET design Expert Review

Defines persuasion objectives

• Examines the purpose and goals of the site
• Identifies missed opportunities
• Targets user behaviors the site should influence in order to achieve objectives
   

Establishes a strategy for persuasion

• Proposes which PET design tools will work best to achieve the persuasion objectives
• Determines how to integrate and sequence PET design tools to achieve the maximum benefit
   

Evaluates and enhances the PET design of the site

• Evaluates the current persuasiveness of the design and use of PET tools
• Creates actionable recommendations to enhance persuasiveness
• Evaluates persuasive flow to optimize persuasion through the most powerful sequencing of PET tools to engage and then persuade site visitors

PET design Review deliverables

Specific and concrete strategic recommendations for improving the persuasiveness of your website to meet your business objectives

Benefits

• Strategic application of PET design to target business objectives.
   
• Provides objective research-based review of your website
   
• Identifies missed opportunities on your site
   
• Proposes methods to leverage emotion to drive a positive user experience
   
• Increases the credibility of websites to earn trust and loyalty of users
   
• Enhances the impact of visual imagery to evoke immediate positive response
   
• Targets drives and motivators that lead to consumer persuasion
   
• Creates persuasive paths that remove blocks and barriers to influence desired behaviors
   
• Benefits all types of websites, including: transactional, functional or information