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  <title>Human Factors International, Inc.</title>
  <link>http://www.humanfactors.com</link>
  <description>The world&apos;s largest usability consulting and training company - RSS feed</description>
  <language>en-us</language>
  <copyright>Copyright 2013 Human Factors International, Inc.</copyright>

<item>
    <title>Case Study: City of Los Angeles - redesign of LAcity.org is smart, open, and social</title>
    <description>Los Angeles, CA wants its city website to reflect the creativity of the area while delivering critical city services in an easy to use and visually compelling portal.</description>
    <link>http://www.humanfactors.com/about/lacity.asp</link>
	<pubDate>Tue, 14 Jun 2013 11:15 EST</pubDate>
</item>
<item>
    <title>Animated Video:  UX Strategy - Don't Build a Usable Wrong Thing</title>
    <description>A UX Strategy should mirror the strategic customer experience intentions defined in your organization's business strategy.</description>
    <link>http://www.humanfactors.com/uxstrategyvideo.asp</link>
	<guid>http://www.humanfactors.com/uxstrategyvideo.asp</guid>
	<pubDate>Wed, 12 Jun 2013 12:40 EST</pubDate>
</item>
<item>
    <title>Case Study: BSH Group - identifying critical emerging market insights in India</title>
    <description>HFI uses ecosystem research and opportunity identification to design washing machines based on user profiles</description>
    <link>http://www.humanfactors.com/about/bsh.asp</link>
	<pubDate>Tue, 11 Jun 2013 11:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Social Commerce: Myths and Truths</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article shows that understanding your customers and the associated complexities of social media are needed to develop a UX strategy that achieves business success.</description>
    <link>http://www.humanfactors.com/downloads/mayjun13.asp</link>
	<guid>http://www.humanfactors.com/downloads/mayjun13.asp</guid>
	<pubDate>Tue, 4 Jun 2013 15:45:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Mina Radivojevic</title>
    <description>Mina Radivojevic is Provincial Health Services Authority is June&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/Mina_Radivojevic.asp</link>
	<guid>http://www.humanfactors.com/certification/Mina_Radivojevic.asp</guid>
	<pubDate>Sat, 1 June 2013 12:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What is the major danger of doing research without a literature review?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#litreview</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#litreview</guid>
	<pubDate>Fri, 24 May 2013 13:10:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Crafting Fun User Experiences: A Method to Facilitate Flow</title>
    <description>Owen Schaffer discusses flow and gamification and gives practical advice about techniques and tools that will keep your users engaged and coming back.</description>
    <link>http://www.humanfactors.com/FunExperiences.asp</link>
	<guid>http://www.humanfactors.com/FunExperiences.asp</guid>
	<pubDate>Thu, 23 May 2013 15:25:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Jennifer Gracey</title>
    <description>Jennifer Gracey of Sogeti is May&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/Jennifer_Gracey.asp</link>
	<guid>http://www.humanfactors.com/certification/Jennifer_Gracey.asp</guid>
	<pubDate>Wed, 1 May 2013 11:30 EST</pubDate>
</item>
<item>
    <title>Ask Eric: How should I begin my doctorate in usability?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#doctorateusability</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#doctorateusability</guid>
	<pubDate>Tue, 30 Apr 2013 16:30:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Cross-Cultural Considerations for User Interface Design</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article explains how to avoid stereotyping cultures or make tacit assumptions about politically correct design.</description>
    <link>http://www.humanfactors.com/downloads/apr13.asp</link>
	<guid>http://www.humanfactors.com/downloads/apr13.asp</guid>
	<pubDate>Wed, 24 Apr 2013 22:15:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: Is the recommended 10% for institutionalization of UX to be spent for labor or technology?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#tenpercent</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#tenpercent</guid>
	<pubDate>Fri, 12 Apr 2013 14:30:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Jeff Wilbur of Chevron</title>
    <description>Jeff Wilbur of Chevron is April&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/Jeff_Wilbur.asp</link>
	<guid>http://www.humanfactors.com/certification/Jeff_Wilbur.asp</guid>
	<pubDate>Mon, 1 Apr 2013 16:08 EST</pubDate>
</item>
<item>
    <title>Newsletter: User experience design in a non user-centric company</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article explains that the key lesson for any UX practitioner is to understand where UX fits within the larger organization.</description>
    <link>http://www.humanfactors.com/downloads/mar13.asp</link>
	<guid>http://www.humanfactors.com/downloads/mar13.asp</guid>
	<pubDate>Thu, 21 Mar 2013 13:15:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: Should we change the word on the response key from "OK" to "Accept"?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#okaccept</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#okaccept</guid>
	<pubDate>Mon, 4 Mar 2013 19:00:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Sergey Sinyakov of CSID</title>
    <description>Sergey Sinyakov of CSID is March&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/Sergey_Sinyakov.asp</link>
	<guid>http://www.humanfactors.com/certification/Sergey_Sinyakov.asp</guid>
	<pubDate>Fri, 1 Mar 2013 12:30 EST</pubDate>
</item>
<item>
    <title>White Paper: UX Maturity in Financial Services: Taking Customer-Centricity Seriously</title>
    <description>April McGee talks about the value of establishing a mature user experience practice. She uses stats and examples from the financial services sector, but the methods and process can be universally applied.</description>
    <link>http://www.humanfactors.com/UXMaturity.asp</link>
	<guid>http://www.humanfactors.com/UXMaturity.asp</guid>
	<pubDate>Thu, 28 Feb 2013 14:25:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: The Future of Global User Experience in Local Contexts</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article explores how a corporation creates and delivers user experience around its products and services across the world</description>
    <link>http://www.humanfactors.com/downloads/feb13.asp</link>
	<guid>http://www.humanfactors.com/downloads/feb13.asp</guid>
	<pubDate>Tue, 26 Feb 2013 16:25:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Amy Bogatch of AXA Equitable</title>
    <description>Amy Bogatch of AXA Equitable is February&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/amy_bogatch.asp</link>
	<guid>http://www.humanfactors.com/certification/amy_bogatch.asp</guid>
	<pubDate>Fri, 1 Feb 2013 12:30 EST</pubDate>
</item>
<item>
    <title>Newsletter: Five Strategies for Moving Your Culture toward User-centricity</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article shows that it’s easy to build the machinery of user experience, but bringing along the people takes time and effort.</description>
    <link>http://www.humanfactors.com/downloads/jan13.asp</link>
	<guid>http://www.humanfactors.com/downloads/jan13.asp</guid>
	<pubDate>Thu, 31 Jan 2013 16:25:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Work Smarter - Object Oriented UX Design</title>
    <description>Eric Schaffer, Founder and CEO of Human Factors International, talks about how UX practitioners can work faster, cheaper, and better by moving away from organizing just for individual projects and moving toward object-oriented user experience design.</description>
    <link>http://www.humanfactors.com/objectorientedux.asp</link>
	<guid>http://www.humanfactors.com/objectorientedux.asp</guid>
	<pubDate>Fri, 24 Jan 2013 15:30:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Mobile Phone - A Persuasion Channel?</title>
    <description>Amber Krishan describes how a cleverly crafted persuasion strategy can leverage the huge opportunities in mobile technology. It starts with understanding the customer.</description>
    <link>http://www.humanfactors.com/mobilepersuasion.asp</link>
	<guid>http://www.humanfactors.com/mobilepersuasion.asp</guid>
	<pubDate>Fri, 4 Jan 2013 14:30:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Todd Lazurca of Sask Power</title>
    <description>Todd Lazurca of Sask Power is January&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/todd_lazurca.asp</link>
	<guid>http://www.humanfactors.com/certification/todd_lazurca.asp</guid>
	<pubDate>Tue, 1 Jan 2013 11:20 EST</pubDate>
</item>
<item>
    <title>Newsletter: Older Adults Get More Tech Savvy</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article shows that older adults, an overlooked persona, are going beyond using the Internet mainly for social reasons.</description>
    <link>http://www.humanfactors.com/downloads/dec12.asp</link>
	<guid>http://www.humanfactors.com/downloads/dec12.asp</guid>
	<pubDate>Fri, 21 Dec 2012 15:30 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Asea Ginsburg of Arigam Strategies</title>
    <description>Asea Ginsburg of Arigam Strategies is December&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/asea_ginsburg.asp</link>
	<guid>http://www.humanfactors.com/certification/asea_ginsburg.asp</guid>
	<pubDate>Sat, 1 Dec 2012 21:20 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What is the best strategy in a company dedicated to usability, to do knowledge management from users data, in order to use it for future projects and internal development?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#futureprojects</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#futureprojects</guid>
	<pubDate>Fri, 30 Nov 2012 15:30:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What is the approach to institutionalize usability in an organization with no awareness of it?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#noawareness</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#noawareness</guid>
	<pubDate>Sat, 24 Nov 2012 21:30:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Building an Object-Oriented UX Practice</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s article is about using an object-oriented approach to the practice of UX across an organization.</description>
    <link>http://www.humanfactors.com/downloads/usability-newsletter.asp</link>
	<guid>http://www.humanfactors.com/downloads/nov12.asp</guid>
	<pubDate>Wed, 21 Nov 2012 16:25:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Amanda Messer of Ultimate Software</title>
    <description>Amanda Messer of Hyland Software is November&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/amanda_messer.asp</link>
	<guid>http://www.humanfactors.com/certification/amanda_messer.asp</guid>
	<pubDate>Mon, 1 Nov 2012 14:30 EST</pubDate>
</item>
<item>
    <title>Newsletter: Texting While Driving</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s study explains how technology/mobile phones are perceived as social actors.</description>
    <link>http://www.humanfactors.com/downloads/oct12.asp</link>
	<guid>http://www.humanfactors.com/downloads/oct12.asp</guid>
	<pubDate>Fri, 26 Oct 2012 15:25:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: How does UX fits into the Agile Methodology?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#agilemeth</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#agilemeth</guid>
	<pubDate>Tue, 23 Oct 2012 19:51:00 EST</pubDate>
</item>
<item>
    <title>White Paper: UX Strategy - Let's Stop Building Usable Wrong Things</title>
    <description>Dr. Eric Schaffer discusses how UX Strategy translates executive intent into a clear strategic direction by defining a motivation strategy unique to specific users and creating a seamless cross channel solution.</description>
    <link>http://www.humanfactors.com/UXStrategy.asp</link>
	<guid>http://www.humanfactors.com/UXStrategy.asp</guid>
	<pubDate>Mon, 22 Oct 2012 13:30:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What is the best way to make sure that UI-Standards and Style Guides are implemented across different teams?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#acrossteams</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#acrossteams</guid>
	<pubDate>Mon, 8 Oct 2012 10:51:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Sharon Forbes of Ultimate Software</title>
    <description>Sharon Forbes of Ultimate Software is October&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/sharon_forbes.asp</link>
	<guid>http://www.humanfactors.com/certification/sharon_forbes.asp</guid>
	<pubDate>Mon, 1 Oct 2012 15:30 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What is the impact of screen size on the UX process?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#screensize</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#screensize</guid>
	<pubDate>Fri, 28 Sep 2012 16:35:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Texting While Driving</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s study looks at the hazards of texting while driving and also compares it with other distractions while driving.</description>
    <link>http://www.humanfactors.com/downloads/sep12.asp</link>
	<guid>http://www.humanfactors.com/downloads/sep12.asp</guid>
	<pubDate>Thu, 21 Sep 2012 19:45:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: Will a Master's in HCI help me in the usability profession?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#mhci</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#mhci</guid>
	<pubDate>Mon, 17 Sep 2012 14:35:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Going Mobile? Speed is Fine, But UX Strategy is Final.</title>
    <description>Saurabh Gupta and Amber Krishan discuss a better approach to mobile strategy.</description>
    <link>http://www.humanfactors.com/MobileStrategy.asp</link>
	<guid>http://www.humanfactors.com/MobileStrategy.asp</guid>
	<pubDate>Thu, 6 Sep 2012 17:30:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Rima Ramia Campbell of Citibank</title>
    <description>Rima Ramia Campbell of Citibank is September&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/rimaramia_campbell.asp</link>
	<guid>http://www.humanfactors.com/certification/rimaramia_campbell.asp</guid>
	<pubDate>Sat, 1 Sep 2012 1:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Interaction Model for NFC Enabled Applications</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month, a study shows that without a user model in place, NFC enabled applications may end up a mix of poorly thought out interfaces.</description>
    <link>http://www.humanfactors.com/downloads/aug12.asp</link>
	<guid>http://www.humanfactors.com/downloads/aug12.asp</guid>
	<pubDate>Thu, 21 Aug 2012 19:45:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: What if new software release gets negative feedback?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#negattitude</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#negattitude</guid>
	<pubDate>Thu, 9 Aug 2012 14:35:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Josue Calderon of Robbins Brothers</title>
    <description>Josue Calderon of Robbins Brothers is August&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/josue_calderon.asp</link>
	<guid>http://www.humanfactors.com/certification/josue_calderon.asp</guid>
	<pubDate>Wed, 1 Aug 2012 1:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric: When should I be using suboptions?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#suboptions</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#suboptions</guid>
	<pubDate>Sat, 28 Jul 2012 15:33:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Frameworks for Exploring the Usability of Mobile Designs</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month, a study investigates how to ensure our mobile designs provide an outstanding user experience.</description>
    <link>http://www.humanfactors.com/downloads/jul12.asp</link>
	<guid>http://www.humanfactors.com/downloads/jul12.asp</guid>
	<pubDate>Thu, 26 Jul 2012 16:45:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Bill Yudichak of We Do Commerce</title>
    <description>Bill Yudichak of We Do Commerce is July&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/bill_yudichak.asp</link>
	<guid>http://www.humanfactors.com/certification/bill_yudichak.asp</guid>
	<pubDate>Mon, 2 Jul 2012 15:39 EST</pubDate>
</item>
<item>
    <title>White Paper:  What Every CEO Should Know About Creating an Effective UX Experience.</title>
    <description>Dr. Eric Schaffer discusses the mistakes made by CEOs and how to do it right.</description>
    <link>http://www.humanfactors.com/CEO.asp</link>
	<guid>http://www.humanfactors.com/CEO.asp</guid>
	<pubDate>Thu, 28 Jun 2012 13:30:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric:  What is the history of the usability profession and  the names for it?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#usabilityterm</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#usabilityterm</guid>
	<pubDate>Sun, 24 Jun 2012 13:21:00 EST</pubDate>
</item>
<item>
    <title>Newsletter: Six Ways to Think out of the Box.</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month, a study shows that highly creative ads are more predictable than uncreative ones.</description>
    <link>http://www.humanfactors.com/downloads/may12.asp</link>
	<guid>http://www.humanfactors.com/downloads/may12.asp</guid>
	<pubDate>Tue, 19 Jun 2012 13:48:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric:  Should my form buttons be OK-CANCEL or CANCEL-OK?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#okcancel</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#okcancel</guid>
	<pubDate>Tue, 12 Jun 2012 14:00:00 EDT</pubDate>
</item>
<item>
    <title>CUA of the Month: Ahmed Saad </title>
    <description>Ahmed Saad  is June&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/ahmed_saad.asp</link>
	<guid>http://www.humanfactors.com/certification/ahmed_saad.asp</guid>
	<pubDate>Tue, 5 Jun 2012 22:30 EST</pubDate>
</item>
<item>
    <title>Mary Michaels and Catherine Gaddy speak at UPA 2012</title>
    <description>Establishing Rapport and Matching Communication Styles with Test Participants, June 5, 2012 in Henderson, NV.</description>
    <link>http://www.usabilityprofessionals.org/upa_conference/app/schedule/show_detail/11914/for:2012</link>
	<guid>http://www.usabilityprofessionals.org/upa_conference/app/schedule/show_detail/11914/for:2012</guid>
	<pubDate>Thu, 31 May 2012 13:00:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric:  How do I ensure that upload/download speeds remain consistent during my test?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#speedtest</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#speedtest</guid>
	<pubDate>Tue, 29 May 2012 15:00:00 EDT</pubDate>
</item>
<item>
    <title>Dr. Eric Schaffer speaks at CHI 2012</title>
    <description>May 7, 2012, 4:30 pm, Austin Convention Center, Ballroom F, in Austin, TX.</description>
    <link>http://chi2012.acm.org/program/desktop/Session41.html#pl121</link>
	<guid>http://chi2012.acm.org/program/desktop/Session41.html#pl121</guid>
	<pubDate>Thu, 3 May 2012 13:00:00 EDT</pubDate>
</item>
<item>
    <title>Apala Lahiri Chavan speaks at CHI 2012</title>
    <description>May 7, 2012, 2:30 pm, Austin Convention Center, Ballroom F, in Austin, TX.</description>
    <link>http://chi2012.acm.org/program/desktop/Session43.html#pl103</link>
	<guid>http://chi2012.acm.org/program/desktop/Session43.html#pl103</guid>
	<pubDate>Thu, 3 May 2012 13:00:00 EDT</pubDate>
</item>
<item>
    <title>CUA of the Month:  Steve Gillette of Chevron</title>
    <description>Steve Gillette of Chevron is May&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/steve_gillette.asp</link>
	<guid>http://www.humanfactors.com/certification/steve_gillette.asp</guid>
	<pubDate>Thu, 1 May 2012 15:13 EST</pubDate>
</item>
<item>
    <title>Newsletter:  Do Personas Always Have to be 'Good'?</title>
    <description>HFI&apos;s monthly e-newsletter on usability research. This month&apos;s newsletter shows how all personas are not equal and discusses designing for rounded users and extreme characters.</description>
    <link>http://www.humanfactors.com/downloads/apr12.asp</link>
	<guid>http://www.humanfactors.com/downloads/apr12.asp</guid>
	<pubDate>Wed, 25 Apr 2012 16:41:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric:  Where do filters belong on a website?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#filters</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#filters</guid>
	<pubDate>Mon, 23 Apr 2012 16:56:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric:  Defining an information architecture.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#informationarchitecture</link>
	<guid>http://www.humanfactors.com/downloads/askericanswers.asp#informationarchitecture</guid>
	<pubDate>Fri, 20 Apr 2012 16:35:00 EDT</pubDate>
</item>
<item>
    <title>Animated Video:  6 Steps to Persuasive Design</title>
    <description>Dr. Eric Schaffer explains the process of persuasive design.</description>
    <link>http://www.humanfactors.com/persuasion.asp</link>
	<guid>http://www.humanfactors.com/persuasion.asp</guid>
	<pubDate>Wed, 18 Apr 2012 13:30 EST</pubDate>
</item>
<item>
    <title>CUA of the Month: Lakshmi Sivasubramanian of the World Bank</title>
    <description>Lakshmi Sivasubramanian of the World Bank is April&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/lakshmi_sivasubramanian.asp</link>
	<guid>http://www.humanfactors.com/certification/lakshmi_sivasubramanian.asp</guid>
	<pubDate>Sat, 31 Mar 2012 13:30 EST</pubDate>
</item>
<item>
    <title>Newsletter:  An Exploration of Relations Between Visual Appeal, Trustworthiness, and Perceived Usability of Homepages.</title>
    <description>HFI&apos;s monthly e-newsletter on recent usability research. This month&apos;s newsletter explores explores how first impressions are critical for forming opinions and determining subsequent actions.</description>
    <link>http://www.humanfactors.com/downloads/mar12.asp</link>
	<guid>http://www.humanfactors.com/downloads/mar12.asp</guid>
	<pubDate>Mon, 27 Mar 2012 15:30:00 EST</pubDate>
</item>
<item>
    <title>White Paper:  How Futurist Trends Will Drive UX Design.</title>
    <description>Apala Lahiri Chavan discusses the impact of the futurist perspective on UX Design.</description>
    <link>http://www.humanfactors.com/Futurist.asp</link>
	<guid>http://www.humanfactors.com/Futurist.asp</guid>
	<pubDate>Mon, 19 Mar 2012 16:30:00 EST</pubDate>
</item>
<item>
    <title>Essentials of Usability Course</title>
    <description>Essentials of Usability is a self-paced overview of the fundamentals of User-Centered Design</description>
    <link>http://www.humanfactors.com/essentials.asp</link>
	<guid>http://www.humanfactors.com/essentials.asp</guid>
	<pubDate>Fri, 2 Mar 2012 16:00:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month:  Sven Bushgens of Tam Tam</title>
    <description>Sven Bushgens of Tam Tam is March&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/sven_bushgens.asp</link>
	<guid>http://www.humanfactors.com/certification/sven_bushgens.asp</guid>
	<pubDate>Thu, 1 Mar 2012 15:00:00 EST</pubDate>
</item>
<item>
    <title>eNewsletter:  Parallel Prototyping</title>
    <description>HFI&apos;s monthly e-newsletter on recent usability research. This month&apos;s newsletter explores how parallel prototyping can improve the quality of designs</description>
    <link>http://www.humanfactors.com/downloads/janfeb12.asp</link>
	<guid>http://www.humanfactors.com/downloads/janfeb12.asp</guid>
	<pubDate>Tue, 28 Feb 2012 15:51:00 EST</pubDate>
</item>
<item>
    <title>White Paper:  Kindle Fire - Solid Proof that Usability is No Longer Enough.</title>
    <description>Dr. Eric Schaffer discusses why the Kindle Fire  has been popular, despite its  design shortcomings.</description>
    <link>http://www.humanfactors.com/KindleFire.asp</link>
	<guid>http://www.humanfactors.com/KindleFire.asp</guid>
	<pubDate>Mon, 20 Feb 2012 14:30:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month:  Mark Spicer of Intel</title>
    <description>Mark Spicer of Intel is February&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/mark_spicer.asp</link>
	<guid>http://www.humanfactors.com/certification/mark_spicer.asp</guid>
	<pubDate>Sun, 01 Feb 2012 10:52:00 EST</pubDate>
</item>
<item>
    <title>Article in n>genuity:  Three Strategies for Industrial-Strength Customer Centricity.</title>
    <description>Dr. Eric Schaffer discusses ideas for a competitive digital strategy in the credit/debit card industry.</description>
    <link>http://www.tsys.com/ngenuity-journal/winter2012_three-strategies-for-industrial-strength-customer-centricity.cfm</link>
	<guid>http://www.tsys.com/ngenuity-journal/winter2012_three-strategies-for-industrial-strength-customer-centricity.cfm</guid>
	<pubDate>Thu, 12 Jan 2012 11:09:00 EST</pubDate>
</item>
<item>
    <title>Meet with HFI at Barcelona Mobile World Congress</title>
    <description>Dates:  27 Feb - 1 Mar, 2012. Hall 2, Stand 2B111. Learn about HFI's latest mobile design course</description>
    <link>http://www.mobileworldcongress.com/</link>
	<guid>http://www.mobileworldcongress.com/</guid>
	<pubDate>Mon, 30 Jan 2012 12:06:00 EST</pubDate>
</item>
<item>
    <title>White Paper:  UX mistakes made by financial institutions and how to avoid them.</title>
    <description>April McGee discusses challenges facing UX designers working in the financial sector.</description>
    <link>http://www.humanfactors.com/financialUX.asp</link>
	<guid>http://www.humanfactors.com/financialUX.asp</guid>
	<pubDate>Tue, 10 Jan 2012 11:30:00 EST</pubDate>
</item>
<item>
    <title>CUA of the Month:  Vipin Maheshwary of Lowe&apos;s.</title>
    <description>Vipin Maheshwary of Lowe&apos;s is January&apos;s Certified Usability Analyst of the month.</description>
    <link>http://www.humanfactors.com/certification/vipin_maheshwary.asp</link>
	<guid>http://www.humanfactors.com/certification/vipin_maheshwary.asp</guid>
	<pubDate>Sun, 01 Jan 2012 11:09:00 EST</pubDate>
</item>
<item>
    <title>Ask Eric:  International icons.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#internationalicons</link>
	<guid>http://www.humanfactors.com/downloads/askericarchivedesign2011.asp#internationalicons</guid>
	<pubDate>Thu, 27 Oct 2011 10:54:00 EDT</pubDate>
</item>
<item>
    <title>eNewsletter: Designing Naturally With Gestalt in Mind.</title>
    <description>HFI&apos;s monthly e-newsletter on recent usability research. This month&apos;s newsletter shares the "active ingredient" in great graphic layouts.</description>
    <link>http://www.humanfactors.com/downloads/sep11.asp</link>
	<guid>http://www.humanfactors.com/downloads/sep11.asp</guid>
	<pubDate>Tue, 09 Sep 2011 17:04:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric: Usability Analyst rates.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#rates</link>
	<guid>http://www.humanfactors.com/downloads/askericarchivebusiness2011.asp#rates</guid>
	<pubDate>Thu, 11 Aug 2011 17:25:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric: Mega menus.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#megamenus</link>
	<guid>http://www.humanfactors.com/downloads/askericarchivenavigation2011.asp#megamenus</guid>
	<pubDate>Mon, 11 Jul 2011 10:54:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric: Agile and usability.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#Agile</link>
	<guid>http://www.humanfactors.com/downloads/askericarchivebusiness2011.asp#Agile</guid>
	<pubDate>Mon, 02 May 2011 10:54:00 EDT</pubDate>
</item>
<item>
    <title>Ask Eric: Looking for consistency in the UX industry.</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#UXtitles</link>
	<guid>http://www.humanfactors.com/downloads/askericarchiveprofession2011.asp#UXtitles</guid>
	<pubDate>Mon, 14 Mar 2011 10:04:00 EST</pubDate>
</item>

<item>
    <title>Ask Eric: Can one person have an impact on developing a mature operation?</title>
    <description>CEO Eric Schaffer answers questions about software usability.</description>
    <link>http://www.humanfactors.com/downloads/askericanswers.asp#impact</link>
	<guid>http://www.humanfactors.com/downloads/askericarchivebusiness2011.asp#impact</guid>
	<pubDate>Thu, 27 Jan 2011 10:04:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Innovative Solutions for Designing for Emerging Markets.</title>
    <description>Apala Chavan discusses HFI&apos;s Contextual Innovation process.</description>
    <link>http://www.humanfactors.com/innovative_solutions.asp</link>
	<guid>http://www.humanfactors.com/innovative_solutions.asp</guid>
	<pubDate>Wed, 26 Jan 2011 11:30:00 EST</pubDate>
</item>
<item>
    <title>White Paper: Impediments to a Mature UX Practice: and how to avoid them.</title>
    <description>CEO Eric Schaffer discusses how to overcome roadblocks to the institutionalization of UX.</description>
    <link>http://www.humanfactors.com/UXimpediments.asp</link>
	<guid>http://www.humanfactors.com/UXimpediments.asp</guid>
	<pubDate>Thu, 30 Dec 2010 11:30:00 EST</pubDate>
</item>
<item>
	<title>Press Release: HFI Offers Advanced Certification for UX Practitioners.</title>
    <description>New Certified User Experience Analyst&#8482; (CXA) program expands and validates advanced concepts in user experience design.</description>
    <link>http://www.humanfactors.com/news/newsreleases.asp?release=CXAprogram#content</link>
	<guid>http://www.humanfactors.com/news/newsreleases.asp?release=CXAprogram#content</guid>
	<pubDate>Thu, 16 Dec 2010 12:20:00 EST</pubDate>
</item>
<item>
    <title>Article: More SEO Myths About Website Usability.</title>
    <description>Dr. Jeff Horvath is quoted in this article by Shari Thurow on usability issues to consider when designing for search engine optimization.</description>
    <link>http://www.humanfactors.com/news/coverage.asp</link>
	<guid>http://www.humanfactors.com/news/coverage.asp</guid>
	<pubDate>Tue, 26 Oct 2010 15:40:00 EDT</pubDate>
</item>
<item>
    <title>Article: How to Create User Experiences That Impact the Bottom Line.</title>
    <description>April McGee outlines the tangible benefits of investing in user experience.</description>
    <link>http://www.humanfactors.com/news/coverage.asp</link>
	<guid>http://www.humanfactors.com/news/coverage.asp</guid>
	<pubDate>Tue, 12 Oct 2010 10:40:00 EDT</pubDate>
</item>
<item>
    <title>Article: Engineering Seduction - Website Magazine.</title>
    <description>Dr. Eric Schaffer talks about persuasion design and how to take advantage of the &quot;seducible moment&quot;.</description>
    <link>http://www.humanfactors.com/downloads/documents/EngineeringSeduction.pdf</link>
	<guid>http://www.humanfactors.com/downloads/documents/EngineeringSeduction.pdf</guid>
	<pubDate>Wed, 06 Oct 2010 13:30:00 EDT</pubDate>
</item>
<item>
    <title>Webcast/white paper: Certified Usable.</title>
    <description>HFI offers certification in usability for organizations and offerings.</description>
    <link>http://www.humanfactors.com/downloads/webcasts.asp</link>
	<guid>http://www.humanfactors.com/downloads/pastwebcasts.asp</guid>
	<pubDate>Wed, 14 Jul 2010 13:10:00 EDT</pubDate>
</item>
<item>
    <title>Podcast: UX and Healthcare - part 1.</title>
    <description>HFI talks with Tom Suther of Mayo Clinic on the usability of medical records.</description>
    <link>http://www.humanfactors.com/downloads/pastwebcasts.asp</link>
	<guid>http://www.humanfactors.com/downloads/pastwebcasts.asp</guid>
	<pubDate>Thu, 08 Apr 2010 10:20:00 EDT</pubDate>
</item>

<item>
    <title>Case Study: AAA Mid-Atlantic - AAA’s Road to Persuasion, Emotion and Trust.</title>
    <description>HFI collaborates on website design using new PET design methodology for persuasion, emotion, and trust.</description>
    <link>http://www.humanfactors.com/clients/AAA.asp</link>
	<pubDate>Thu, 19 Nov 2009 17:40 EST</pubDate>
</item>
<item>
    <title>Case Study: Pearson Education - Turning Data into Conversion.</title>
    <description>Understanding users helps Pearson Education turn an under-performing website into a key asset.</description>
    <link>http://www.humanfactors.com/clients/Pearson.asp</link>
	<pubDate>Thu, 19 Nov 2009 17:40 EST</pubDate>
</item>
<item>
    <title>Take the PET quiz.</title>
    <description>How much do you know about persuasive design?</description>
    <link>http://www.humanfactors.com/downloads/PETquiz.asp</link>
	<guid>http://www.humanfactors.com/downloads/PETquiz.asp</guid>
	<pubDate>Thu, 10 Jul 2008 12:13:00 EDT</pubDate>
</item>
<item>
    <title>HFI speakers available for your event.</title>
    <description>Invite an HFI Director to speak at your event.</description>
    <link>http://www.humanfactors.com/about/HFIspeakers.asp</link>
	<pubDate>Thu, 22 Mar 2007 13:00:00 EDT</pubDate>
</item>


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