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Drive conversion by attending to the Persuasion, Emotion, and Trust response to your Web pages. Through an analysis of Persuasion, Emotion and Trust, HFI’s Usability PET design Expert Review gives concrete recommendations for improving the persuasiveness of your website to achieve your business goals. Complement traditional usability methods with HFI’s research-based user experience design approach.
| What we do | Benefits |
|---|---|
| Examine the purpose and goals of your website | Get an objective research-based review of the persuasiveness of your website |
| Identify missed opportunities | Learn how to leverage emotion to drive a positive user experience |
| Evaluate the persuasive flow of your site | Increase the credibility of your site to earn the trust and loyalty of users |
| Establish a strategy for persuasion | Clarify drives and motivators that lead to consumer persuasion |
| Offer concrete recommendations to enhance the PET elements of your site to engage and persuade your site visitors | Remove blocks and barriers to customer engagement |
Deliverables to our clients include a Powerpoint presentation with specific and concrete tactical recommendations for improving the persuasiveness of your website to meet your business objectives.
The PET Review provides a truly unique understanding of the customer experience – it gives a thorough analysis of how successful the content and interactions are at creating emotional responses that persuade consumers and ultimately lead to conversion."
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