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Visual Design – Consulting and Production
Graphics factors integrates visual design and usability. Designers who have no knowledge of usability might create a site that looks nice; however, if it is not understood by those who use it, it may be quickly abandoned.
HFI's graphics designers are specialists in visual design and have a strong background in user-centered design principles. They create sites that are visually compelling, easy to understand, and take into account both corporate goals and user expectations. |
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"Graphic Design is a creative, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications and technology."
Riya Thosar
Visual Design Director
Human Factors International
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| Features |
Benefits |
HFI's graphics consulting and production develops the visual elements of your site – i.e., navigation graphics, wireframes, icons, logos, and other images – using graphics factors.
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The resulting graphic treatment does not detract from the usability of your site. |
We determine the basis for the graphic style using proven data-gathering methods. |
Your users will find it easy to comprehend your message and recognize your corporate brand. |
Our graphics artists are experienced in enhancing visual appeal while motivating end users. |
Applying human factors principles to graphic elements ensures that they are optimized for user performance. |
Deliverables to clients include:
- Graphic concepts
- Branding styleguide
- Icon design and library
- Interactive animation
- Marketing collaterals
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