Go to...User Experience for a Better World
Go to...User Experience for a Better World 
While user experience specialists will always have work, usability is no longer the differentiator it once was.
The upcoming Certified User Experience Analyst (CXA) Certification track trains user experience specialists in persuasion engineering. CXA-certified practitioners can help organizations design for desired outcomes.
Coursework in the CXA certification track extends well beyond persuasion-based techniques for individual customers.
The Certified User Experience Analyst will be thoroughly trained in breakthrough innovation. This requires looking beyond the needs of an individual user to the entire ecosystem.
In the online environment of any enterprise, whole sets of people are interacting. By understanding this ecosystem, this culture, the CXA can develop ideas for breakthrough innovations – including new business strategies, digital strategies, and new product ideation.
CXA certification will document a UX practitioner's grasp of advanced user experience design skills beyond classic usability. While this program is still under development, the projected courses are:
Course 1. How to Design for Persuasion, Emotion and Trust (PET design™)
Course 2. Advanced PET Design – Advanced methods, customer retention, and continuous improvements
Course 3. Design for The Big – User-centered innovation and strategy
Course 4. Institutionalization of User Centricity – Culture change, industrial strength practices, and knowledge management
The first course in the series, PET Design, is now being taught around the world and offers advanced techniques to motivate users to explore, discover, interact, and return to an organization's website. PET design techniques can achieve metrics-based business objectives by engaging customers and influencing them to make decisions leading to conversion, whether the site/application is informational, functional, or transactional.
The CXA exam is still under development.
Classical usability has to do with being able to do things online. Can you find information? Can you complete transactions? The CUA program was geared to that kind of performance engineering. Now the usability playing field is more level than it once was. We’re looking further, beyond 'can do' to 'will do'."
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